Given more consumers are gravitating towards amateur content, adopting lo-fi strategies on mainstream social media accounts will help bolster your brand authenticity and connection with consumers.
Inspired by research on user-generated content, this article features the top three lo-fi tactics for social media content, thus positioning brands as tech-savvy members and active creators in online communities.
Regramming
This tactic involves reposting followers’ content on your official social media account and crediting them in your post. By sharing others’ content, brands can demonstrate an interest in what is being said about them and show appreciation for their followers’ creative efforts and brand loyalty.
This embrace of the ‘amateur’ approach helps organisations deepen the connection with their audiences as brands, interacting more directly with audiences.
Raw celebrity
In addition to professional pictures by celebrities that feature brands, communicators can leverage less polished photos of ambassadors using their products.
This content takes a more personal, non-commercial, and spontaneous approach as it portrays celebrities’ daily lives, thus making your creative outputs and brands appear more accessible to audiences.
Brandfies
A portmanteau of ‘brand’ and ‘selfies’, ‘brandfies’ refers to the point-of-view shots taken by brands themselves. Often featuring part of the body and highlighting logos or products, these visuals represent and simulate the lived experience of using a brand or product.
This approach encourages followers to create similar content based on the template provided by brands, with opportunities for communicators to amplify by reposting afterwards.
As interests in slice-of-life content and changes in the relationship between brands – regular users continue to reshape the social media landscape. Applying lo-fi strategies enables companies to create candid relationships and meaningfully engage with their consumers.
At Midas PR, we are experts in creating social media content that converts and speaks directly to your audience. If you want to bolster your online presence and two-way interaction with your followers, contact us for a consultation through www.midas-pr.com or email us.