The downsides of AI and why human touch is still essential
Our previous article explored how AI can enhance corporate communication [...]
AI applications in PR writing and its implications for productivity
In recent years, AI has emerged as one of the [...]
How do you adapt your crisis communication practices to Thai culture?
Understanding cultural nuances and how they guide effective communication is [...]
Crisis Communication Through the Lens of Thai Culture
When any organisation faces a crisis, the response strategy is [...]
The changing landscape of media pitching
A media pitch is a short, engaging, and timely message [...]
Useful tips to create good newsjacking
Understanding the definition of newsjacking is important, but correctly implementing [...]
The Emergence of Newsjacking
According to Hootsuite, over 30% of the global internet users [...]
How To Get Started On Your Brand’s Collaboration With Nano And Micro Influencers
Our previous article explored what nano and micro-influencers are and [...]
What’s the value of nano and micro influencers?
Audience behavior constantly changes, and consumers have become increasingly savvy [...]
How to craft and develop your ESG narrative?
Volvo Cars showed its commitment to climate neutrality by linking [...]