Employer branding is how a company is seen as a place to work, and its employee value proposition. Brands all around the world are constantly investing in developing their employer brands to remain competitive and to attract, recruit and retain the best talent in the market. Let’s have a look at the importance of employer branding:
Helps in hiring the best talent
Employer branding is important to stand out in the market from competitors. In fact, 84% of job seekers say the reputation of a company as an employer is important in their decision-making process. Organizations with visibly strong employer brands – great reviews, awards, ambassadors, testimonials, and more – have a great leverage to go after the top talent.
A feeling of belonging
Employer branding promotes a feeling of belonging among the employees. It shows your stakeholders how much you care about your employees. This results in greater productivity and a higher degree of employees’ identification — feeling proud to be part of the team they belong to.
A strategic employer branding approach will make employees happy, and happy workers are more productive. In fact, they will also stick with the company longer and put in more effort to achieve the company’s goals. This is particularly important in Thailand, where employee retention is a common problem for companies which have to deal with job hopping and a low unemployment rate.
Employer branding is how a company shows itself as a great place to work. In fact, LinkedIn states that 80% of recruiters believe that employer branding has a significant impact on the ability to hire great talent. Our consultants can propose a strategic employer branding strategy for your brand. Visit our website www.midas-pr.com today for more information or get in touch with us by email.