MIDAS BLOG

810, 2019

PR tips for startups

By | October 8th, 2019|Categories: blog|0 Comments

With tight budgets it can be difficult for startups to get media coverage. Financial constraints often limit startups to hiring few people for few departments: primarily production and business development. Entrepreneurs sometimes forget that PR [...]

810, 2019

PR challenges startups face

By | October 8th, 2019|Categories: blog|0 Comments

Most startups face challenges like securing funding, finding the best talent or growing a customer base: most of these can actually be solved by PR. A thorough PR plan translates to a strong foundation when [...]

1809, 2019

Interview Pitfalls to Steer Clear of

By | September 18th, 2019|Categories: blog|Comments Off on Interview Pitfalls to Steer Clear of

Interviews can make or break your image. With no list of approved topics, the person giving an interview will surely be bombarded with questions about competitors, market numbers, other controversial issues. This can be overwhelming. [...]

1809, 2019

Tips and Tricks for Top Tier Interviews

By | September 18th, 2019|Categories: blog|Comments Off on Tips and Tricks for Top Tier Interviews

Interviews are an opportunity to communicate your business’s key messages and simultaneously up your personal brand. You’re in charge. Showcase your strengths, and distract from your non --existent weaknesses.  With apt preparation from the right [...]

309, 2019

Why is it important to have a Podcast channel?

By | September 3rd, 2019|Categories: blog|Comments Off on Why is it important to have a Podcast channel?

While storytelling has been an integral part of Brand Marketing, techniques have changed over time. Podcasts are taking over. Podcasts are digital audio files usually consisting of correspondences covering a variety of topics. Listeners can [...]

309, 2019

How to make a good Podcast?

By | September 3rd, 2019|Categories: blog|Comments Off on How to make a good Podcast?

The overall goal of having a podcast is to attract more listeners and speak like a professional. We then want to convert our active listeners to engaged listeners. Engaged listeners are loyal. They tune in [...]