MIDAS BLOG

504, 2019

How KFC turned their worst nightmare into a positive PR!

By | April 5th, 2019|Categories: blog|Tags: , , |0 Comments

A well-prepared strategy can get an organization back on its feet during a crisis. The 2018 KFC chicken crisis is one of the best examples of how an organization can face its worst nightmare and [...]

504, 2019

Top things to learn from the recent Boeing crisis

By | April 5th, 2019|Categories: blog|Tags: , , |0 Comments

This is not the first time that Boeing has found itself in the middle of a crisis. It takes minutes for an issue to turn into a crisis if not handled properly. That is exactly [...]

2811, 2018

How are tags used across different social media platforms?

By | November 28th, 2018|Categories: blog|Comments Off on How are tags used across different social media platforms?

Tagging is a powerful tool for any social media strategy. Hashtags (#) are for joining or starting a conversation on a specific topic, while tags (@) directly notify persons, groups, or companies that you wish [...]

2811, 2018

Understanding Tags and Hashtags for Your Social Media Strategy

By | November 28th, 2018|Categories: blog|Comments Off on Understanding Tags and Hashtags for Your Social Media Strategy

Even the most staid brands now have adopted a social media strategy to promote and strengthen their messaging. Twitter, Instagram, Facebook – these platforms and those like it are ways for companies to directly target [...]

1311, 2018

Does your brand communicate locally and internationally?

By | November 13th, 2018|Categories: blog|Comments Off on Does your brand communicate locally and internationally?

Your brand represents your company. Beyond your underlying product or service, your brand gives your company a distinctive character. Your message, your philosophy, your ideals. So, you would think that it stands to reason that [...]

1311, 2018

Cultural faux pas creating brand nightmares

By | November 13th, 2018|Categories: blog|Comments Off on Cultural faux pas creating brand nightmares

It can be a good giggle reading through a list of missteps made by international brands in local markets. But, after the laughs subside, you should remember that even the most established of international brands [...]