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Does your brand communicate locally and internationally?

Your brand represents your company. Beyond your underlying product or service, your brand gives your company a distinctive character. Your message, your philosophy, your ideals. So, you would think that it stands to reason that your brand should transcend borders and cultures as you participate in a global economy. It should, but that depends on [...]

By | November 13th, 2018|blog|Comments Off on Does your brand communicate locally and internationally?

Cultural faux pas creating brand nightmares

It can be a good giggle reading through a list of missteps made by international brands in local markets. But, after the laughs subside, you should remember that even the most established of international brands blunder occasionally, so you should be vigilant when you create a brand communications strategy. Direct translations may miss the mark [...]

By | November 13th, 2018|blog|Comments Off on Cultural faux pas creating brand nightmares

Desk Research: How it Works and Why It’s Your Key to Success

Desk research is probably one of the most powerful tools businesspeople have at their disposal. Yet it often doesn’t get enough credit, or it gets overlooked completely. If you’re still wondering how you could benefit from it and what the elaborate process is behind a well-executed research campaign, then you’re in the right place. A [...]

By | October 30th, 2018|blog|Comments Off on Desk Research: How it Works and Why It’s Your Key to Success

BNI Open Business Day 2018

YOU'RE INVITED TO OUR OPEN BUSINESS DAY  It's our great pleasure to invite you to the upcoming Open Business Day, organized by the members of our networking group - BNI-inspire.com, on Friday, September 28, 2018, from 7:00 a.m. to 10:00 a.m. We're a group of 30 Thai & Expat business owners and entrepreneurs, who've been meeting, for [...]

By | September 24th, 2018|blog|Comments Off on BNI Open Business Day 2018

Desk Research – How It Could Be the Answer to Your Most Pressing Questions

Your advertising campaign was expensive but failed to meet your expectations - consumers still do not buy your products. Why not? You wanted to raise people’s awareness of an issue and urged them to change their habits, but it did not quite happen. How come? You launched a fundraising campaign but did not get enough [...]

By | September 24th, 2018|blog|Comments Off on Desk Research – How It Could Be the Answer to Your Most Pressing Questions

3 Signs You Need to Invest in PR and How to Get Started

Running a business costs money. Since we all want to be as profitable as possible, of course, we try to reduce this cost at every chance we get. After all, why waste the cash it took us hard work, time and effort to make? To be totally honest though, there is smart saving that can [...]

By | July 19th, 2018|blog|Comments Off on 3 Signs You Need to Invest in PR and How to Get Started

B2B PR Doesn’t Have to Be Boring – 3 Ways to Make It More Fun

In the past, B2B marketing and PR was often considered boring and rather plain. That’s because the common practice was to focus on features and benefits in a way that often only spoke to the business, not the person making the decisions for it. This is changing now and companies who have learned to give [...]

By | July 19th, 2018|blog|Comments Off on B2B PR Doesn’t Have to Be Boring – 3 Ways to Make It More Fun

4 Things Which Are Changing in PR in 2018

With everything that’s happening in today’s world, the constant tech innovations and the influence they have on how we communicate, it’s not a surprise that PR is changing as well. In recent years we’ve witnessed the emergence of social media and its growing importance for businesses, we’ve seen traditional media outlets get less traction and [...]

By | July 5th, 2018|blog|Comments Off on 4 Things Which Are Changing in PR in 2018

3 Ways to Build Your Brand’s Credibility with PR

While some people still see PR as ‘just another form of advertising’, it’s really so much more than that. While ads in papers, online and on TV can help get the word out about your company, they do fairly little to build your brand’s credibility in the eyes of the public, the media and most [...]

By | July 5th, 2018|blog|Comments Off on 3 Ways to Build Your Brand’s Credibility with PR

Leveraging Your Online and Offline Content for Maximum ROI

By now, most companies have understood the importance of creating a solid online presence. With the internet and social media gaining ever more traction, businesspeople are starting to wonder whether it’s still worth it to invest in offline content as well. After all, everything seems to be happening online these days. Here are a few [...]

By | June 21st, 2018|blog|Comments Off on Leveraging Your Online and Offline Content for Maximum ROI