MIDAS BLOG

2002, 2020

Why is having a good corporate reputation important

By | February 20th, 2020|Categories: blog|Comments Off on Why is having a good corporate reputation important

A brand's corporate reputation is the sum of all the views and beliefs held about the company based on its history and its prospects. Working on building your corporate reputation is important because it can [...]

502, 2020

How PR can help increase sales

By | February 5th, 2020|Categories: blog|Comments Off on How PR can help increase sales

At Midas PR, we believe that an effective PR campaign is more than just a press release sent to raise brand awareness. If implemented correctly, a PR strategy can generate positive support from trusted journalists, [...]

502, 2020

How can PR influence purchasing decisions

By | February 5th, 2020|Categories: blog|Comments Off on How can PR influence purchasing decisions

Advertising and other types of marketing strategies tend to contribute very little to building trust -- consumers are not likely to get attracted to exaggerations and puffery which are the essence of promotion. Over the [...]

2201, 2020

Why PROI Worldwide is a better alternative to launch a coordinated campaign

By | January 22nd, 2020|Categories: blog|Comments Off on Why PROI Worldwide is a better alternative to launch a coordinated campaign

PROI partners are the leading independent PR firms in their markets including England, Japan, Hong Kong, France, Germany, India, the US, Brazil, Russia and Spain. The partners share a commitment to delivering results for clients [...]

2201, 2020

How to choose the right PR agency

By | January 22nd, 2020|Categories: blog|Comments Off on How to choose the right PR agency

Raising your business’ presence from national to international holds a host of opportunities. It also comes with a lot of responsibility. Brands looking to expand overseas need to realize solid, professional communication strategies are paramount [...]

901, 2020

How to prove the value of PR

By | January 9th, 2020|Categories: blog|Comments Off on How to prove the value of PR

It’s PR’s million-dollar question: “How can we measure the value of PR?” We understand that in comparison to other business communication strategies, the Return on Investment (ROI) on Public Relations activities can be more ambiguous. [...]