Monthly Archives: July 2018

//July

3 Signs You Need to Invest in PR and How to Get Started

Running a business costs money. Since we all want to be as profitable as possible, of course, we try to reduce this cost at every chance we get. After all, why waste the cash it took us hard work, time and effort to make? To be totally honest though, there is smart saving that can [...]

By | July 19th, 2018|blog|Comments Off on 3 Signs You Need to Invest in PR and How to Get Started

B2B PR Doesn’t Have to Be Boring – 3 Ways to Make It More Fun

In the past, B2B marketing and PR was often considered boring and rather plain. That’s because the common practice was to focus on features and benefits in a way that often only spoke to the business, not the person making the decisions for it. This is changing now and companies who have learned to give [...]

By | July 19th, 2018|blog|Comments Off on B2B PR Doesn’t Have to Be Boring – 3 Ways to Make It More Fun

4 Things Which Are Changing in PR in 2018

With everything that’s happening in today’s world, the constant tech innovations and the influence they have on how we communicate, it’s not a surprise that PR is changing as well. In recent years we’ve witnessed the emergence of social media and its growing importance for businesses, we’ve seen traditional media outlets get less traction and [...]

By | July 5th, 2018|blog|Comments Off on 4 Things Which Are Changing in PR in 2018

3 Ways to Build Your Brand’s Credibility with PR

While some people still see PR as ‘just another form of advertising’, it’s really so much more than that. While ads in papers, online and on TV can help get the word out about your company, they do fairly little to build your brand’s credibility in the eyes of the public, the media and most [...]

By | July 5th, 2018|blog|Comments Off on 3 Ways to Build Your Brand’s Credibility with PR