Yearly Archives: 2018

/2018

What is a Social Media Crisis Simulation and Why Is It Important?

Today news and rumors spread faster and reach more people than ever before. Being accessible to the broad masses and giving them the chance to respond to a new story immediately, social media has become a powerful channel. While good news can quickly go viral, so can information about a company’s shortcomings. If this is [...]

By | March 26th, 2018|blog|Comments Off on What is a Social Media Crisis Simulation and Why Is It Important?

Blockchain Will Bring Transparency to Digital Advertising

Major brands like Unilever and P&G have been clawing back ad spend as they publicly address the challenges facing digital advertising.  Marc Pritchard of P&G has referenced the digital advertising ecosystem as “murky at best, fraudulent at worst.” Existing technological limitations allow middlemen in the ad supply chain to transact in a black box.  Incentives [...]

By | March 7th, 2018|blog|Comments Off on Blockchain Will Bring Transparency to Digital Advertising

PR & Communication in the Age of Blockchain – Opportunities and Risks

A few years ago, Blockchains and cryptocurrencies were virtually unknown to the general public. Apart from a few tech-lovers, hardly anyone used it for transactions or investments. Slowly this has been changing. And as the Blockchain has gotten broader traction in recent years, it has evolved from financial use cases to a number of other [...]

By | March 7th, 2018|blog|Comments Off on PR & Communication in the Age of Blockchain – Opportunities and Risks

Three Key Steps to Creating a DIY-PR Campaign That Works

It might sound and feel daunting, but it is absolutely possible to create and implement your own PR plan. Be aware that it’s not easy and will take a lot of time and energy but, when done right, you will greatly benefit from it in the long run. To help you get started successfully, we [...]

By | February 11th, 2018|blog|Comments Off on Three Key Steps to Creating a DIY-PR Campaign That Works

Four Common DIY-PR Pitfalls and How to Avoid Them

Every business needs to be aware of the costs it incurs and should try to manage them responsibly. One place executives often try to reduce expenditure is in the area of public relations. Especially in small and medium-sized businesses, it’s easy to think that there’s not enough PR work to warrant hiring an in-house team [...]

By | February 11th, 2018|blog|Comments Off on Four Common DIY-PR Pitfalls and How to Avoid Them

Five Ways to Get Public Speaking Opportunities Even If You’re New to It

Public speaking is a great way to get in front of your target audience, start relationships with them and other members of your industry and generally build your image as a highly credible professional. Apart from being a great way to get exposure, speaking at events also lets you share value all while you are [...]

By | February 6th, 2018|blog|Comments Off on Five Ways to Get Public Speaking Opportunities Even If You’re New to It

Four Reasons Why Public Speaking Should Be Your Secret PR Weapon

Many businesses spend a considerable amount of time and money on various marketing and PR activities as well as pitching services to their prospective clients. But public speaking, a great way to induce more people to come to you and seek out your products or services, is often overlooked. That’s a shame because it’s a [...]

By | February 6th, 2018|blog|Comments Off on Four Reasons Why Public Speaking Should Be Your Secret PR Weapon

How a Multifaceted PR Campaign Can Help You Win Industry Awards

Have you ever admired a fellow businessperson who just received a first industry award and wondered how you could achieve the same? Do you wonder why some companies receive prizes over others or whether it’s even necessary to bother trying to get one for your company? Then wonder no more because we’ll shed some light [...]

By | January 24th, 2018|blog|Comments Off on How a Multifaceted PR Campaign Can Help You Win Industry Awards

Midas PR Group Starts 2018 with a Shower of Awards

In our first article this week, we are proud to share some amazing news with you. For the team at Midas PR Group, 2018 has started off extremely well. In the first month, our company received three awards and another one is due in February. On January 12, 2018, Midas PR Group’s founder and manager, [...]

By | January 24th, 2018|blog|Comments Off on Midas PR Group Starts 2018 with a Shower of Awards

Five Steps to Set Clear PR Goals That Can Help You Boost Your Productivity in 2018

While there are many ways to increase your productivity and get more done, setting goals is probably one of the most important steps to take. Because, after all, how will you know what you need to get done if you’ve never taken the time to define the outcome you want? Start with SMART Goals Starting [...]

By | January 8th, 2018|blog|Comments Off on Five Steps to Set Clear PR Goals That Can Help You Boost Your Productivity in 2018