There are many misconceptions that people have about the field of public relations and the work that we do. This was made very clear when I recently attended an event with several business leaders and managers. I had the opportunity to have a discussion with an executive from a fairly large company that has been [...]
One crucial aspect of business development is knowing how to differentiate your brand and position your company ahead of the competition. Having the right PR partner can not only help you set yourself apart, it can be the key difference between business success and failure. By working with a PR agency, you benefit by having [...]
Interacting with the media can feel like a daunting task. You want to make a good impression, answer questions properly and share your key messages. With the following three media training tips, you can go into your next interaction with a reporter more confidently and be sure to get it all right from the start. [...]
If you want to position your company as a thought leader in your target market, it’s a good idea to reach out to the media and let them know you are open for commentary and are willing to speak in public about issues at hand. To do this effectively and portray your company in the [...]
