Monthly Archives: November 2018

//November

How are tags used across different social media platforms?

Tagging is a powerful tool for any social media strategy. Hashtags (#) are for joining or starting a conversation on a specific topic, while tags (@) directly notify persons, groups, or companies that you wish to communicate with. However, each social media platform has its own purpose, so you should develop nuanced strategies when dealing [...]

By | November 28th, 2018|blog|Comments Off on How are tags used across different social media platforms?

Understanding Tags and Hashtags for Your Social Media Strategy

Even the most staid brands now have adopted a social media strategy to promote and strengthen their messaging. Twitter, Instagram, Facebook – these platforms and those like it are ways for companies to directly target their audience, bypassing traditional forms of media and communications. An integral part of any social media campaign is the smart [...]

By | November 28th, 2018|blog|Comments Off on Understanding Tags and Hashtags for Your Social Media Strategy

Does your brand communicate locally and internationally?

Your brand represents your company. Beyond your underlying product or service, your brand gives your company a distinctive character. Your message, your philosophy, your ideals. So, you would think that it stands to reason that your brand should transcend borders and cultures as you participate in a global economy. It should, but that depends on [...]

By | November 13th, 2018|blog|Comments Off on Does your brand communicate locally and internationally?

Cultural faux pas creating brand nightmares

It can be a good giggle reading through a list of missteps made by international brands in local markets. But, after the laughs subside, you should remember that even the most established of international brands blunder occasionally, so you should be vigilant when you create a brand communications strategy. Direct translations may miss the mark [...]

By | November 13th, 2018|blog|Comments Off on Cultural faux pas creating brand nightmares