With the rise of long-form content and its ability to deliver greater value to your stakeholders, let’s find out what implications this could have for your communication efforts.
Avoid using social media as your sole platform for audience engagement
As the rise of long-form content shows no signs of slowing in the foreseeable future, you should take proactive action now to adopt communication tools that accommodate a large number of words, such as blogging.
Also, ensure that the content on your social media is not ‘clickbait’ but delivers something worthwhile for the audience to spend their time consuming.
A more cost-effective way of improving your search engine ranking
By crafting a long article, you can include a wider range of relevant keywords so that your website has a higher chance of appearing on the top results of Google, Bing, or Yahoo.
Valuable long-form content is also more likely to acquire backlinks from other creators, which is one of the critical factors for a better ranking. A study on Backlinko suggested that a 3000-word piece of writing obtains 77.2% more links on average than content below 1000 words
In this sense, developing long-form content that can resonate with readers is thus a cost-efficient tactic, especially for companies with limited communication budgets.
Get more personal with your content
Your content doesn’t have to cover know-how. Recreational Equipment Inc. (REI) is known for its touching and relatable blogging that inspires and pays homage to customers. Paul’s Boots is a documentary about a hiker’s dream and how REI could realise the dream in his stead.
In this “Content is King” era, long-form content lends itself to different storytelling platforms and techniques that can help elevate your online presence and personal connections with your stakeholders.
At Midas PR, we are experts in copywriting and can help you find the right words or angles to tell your story and speak directly to your audience.
If you want content for your blogs and publicity materials that coverts, contact us for a consultation by email or www.midas-pr.com