Understanding the definition of newsjacking is important, but correctly implementing the concept is essential to using newsjacking as an effective strategic tool. If misused, newsjacking can backfire and damage your reputation and relationship with your audience.
Keep updated with current events
Continuously monitoring social trends allows you to identify trending topics and add opinions your brand can capitalize on. Google Trends is an essential tool that can help you keep track of trending topics so you can draft your newsjacking content quickly.
Don’t focus on sales promotion
Ensure that your content is not purely promotional. When your response and content are authentic, your audience will appreciate your efforts to be part of the conversation. However, the reaction can be disapproving and hostile if they believe you are purely trying to promote your brand.
A previous attempt at newsjacking by Urban Outfitters around extreme bad weather, relating to their delivery times, has been cited as insensitive, as the brand attempted to promote their free shipping by tweeting about a hurricane responsible for over 100 casualties.
Avoid constantly voicing your opinions
The element of surprise is vital to your newsjacking strategy. Netizens are less likely to pay attention to a brand that keeps sharing its thoughts about current events. Be patient and identify the right news moment.
As social media continues to be a leading source of information for consumers, leveraging relevant breaking news to expose your brand to your target audience can benefit relationships with consumers and other stakeholders and reinforce your status and credibility as an industry player.
At Midas PR, we are experts in creating content that converts and ensures your brand’s presence in the online conversations of your target audience. If you want to enhance your online exposure and engagement with trendy topics and catchy content, contact us for a consultation by visiting www.midas-pr.com or via email.