Getting your story into the news media is the primary method of raising visibility. Media interviews can increase your reputation and can allow you to impact larger audiences. However, due to uncertain times it can be difficult to arrange a face-to-face interview which is why we must be prepared to adapt ourselves with virtual interviews. Let’s have a look at some of the benefits below:
Connectivity
Virtual interviews will allow you to connect with the media all over the world which means that you will no longer be bound by the geographical location. With journalists only a zoom call away, you will have the capacity to reach them in other countries and increase your presence in a potential new market.
Maintain Consistent Relationship
Media relations bring third party endorsements that are useful in establishing a reputation for what you are trying to sell to the public. Virtual interviews allow you to stay in constant touch with the media especially during unstable circumstances which will further help in building a stronger relationship with them.
Concern for media
In today’s world, nothing is predictable. While traveling is still not considered safe in many countries, one can always use online platforms to connect with the media and thank them for their dedication during recent tough times. It will show that you care and are interested in their well-being.
Virtual Interviews are Essentially Broadcast Interviews
Virtual interviews are similar to broadcast interviews because they can be recorded and used like B-roll for TV. Moreover, these interviews can even be featured as a key story on a news site and their social media channels. This is why the preparation and practice are even more important as with live or taped broadcast interviews, soundbytes, the spokesperson’s appearance and the ability to avoid unnecessary questions easily is crucial.
Interviews provide clear, concise and newsworthy content to the media. By providing, media with a timely and interesting story and you are adding credibility and content to your brand. Talking to the media will support your brand and position in the market. In the last 2 months we have arranged numerous virtual interviews. Visit our website www.midas-pr.com today for more information or get in touch with us by email.