Press releases do more than keep the media, and the industry-at-large informed on recent developments. They are meant to stimulate interest among journalists prompting them to cover the topic further. Crafting a great press release is often the first step in securing a feature or an interview — and thus, more visibility and new customers. Below are some tips on how to maximise press releases:
- Newswire is not always the answer: Press releases are not a single-strategy solution. It requires hard work and dedication to capture the audience’s attention and interact with them to create a relationship. This means that sending out the press release via a newswire is not the answer. It involves making your content visible in the places your target audience already goes to consume content, social media or trusted third party blogs.
- Integrate them with other tactics and strategies: Press releases are still as vital as they were 100 years ago. However, to get the best out of them, they cannot be isolated from other strategies and need to be integrated into diverse marketing, public relations, and advertising strategies to get the most out of them.
- Relationships are still important: Yes, social media channels such as Twitter and LinkedIn have made it easier to contact reporters and send stories. But, it always comes down to having a relationship with selected journalists for a specific news outlet; you have to know who to talk to, send them an email, and follow up with a phone call.
As long as we continue to adapt press releases to online media’s changing landscape, leverage other channels’ power to distribute information, start conversations and promote relevant, newsworthy information, they will still be relevant. The Midas PR team can provide you with a press release strategy, write and disseminate it within 48 hours.