Reviews not only help with search engine optimisation but also boosts search rankings. It is necessary to keep an eye out for reviews as 82% of consumers read reviews for local businesses before making a decision. A positive review from a client will allow potential buyers to take a step forward in the reputation management funnel. Below are some tips which will help you in maximising good reviews:

  • Search Engine Reputation Marketing (SERM): SERM technology helps to build and maintain a good reputation of your company through search engine optimization tools. With its help, businesses can  gain customer confidence in their brand and increase competitiveness.
  • Incentives for writing reviews: One of the most effective ways to motivate consumers to write a review is by offering them discounts. Brands can offer this option through email and social media channels. Offering an incentive can increase overall customer experience and satisfaction. If your customers are happy, they will be more inclined to leave a positive review.
  • Feature reviews: Displaying reviews on the organisation’s website can demonstrate to customers that the company values their comments. This will also allow the brand to entice new customers. Remember, the company website works as a private communication channel giving communications professionals a more controllable environment to show good reviews. By highlighting positive and interesting feedback one can create an environment that synergises well with the business.

Reviews are the main one-way channel your audience has to communicate with your business. Maximise the value of your audience’s feedback with the help of our consultants. Visit our website today for more information or get in touch with us by email.