With the recent guidelines established to prevent the spread of COVID-19, the media has started interviewing spokespersons through various virtual platforms. Below are some helpful tips for brands to utilize as they navigate through the virtual media interview.

Familiarize yourself with the software

There will be times when you will not have the choice to select the platform for the interview. In that case, it is recommended to get to know the platform in advance.

Dress Properly

Dress as if you are actually going to meet the reporter in-person. Wear your best business attire and solid colours. Remember, the goal is for you to be the focus of the interview, not your wardrobe.

Set your Background

Before starting the interview carefully choose a professional background, so that you remain the focal point of the interview. Set up your laptop at a quiet place and on a platform so the webcam is at eye level.


We recommend to practice as much as you can with. Make sure to have the correct logins and passwords to access the virtual platform and try a test call with someone to ensure your account is working. In fact, your PR team can help you set up a practice call with the control room, making sure your video and audio are working correctly. It is ideal to log in to the platform several minutes before the interview to give yourself time to get settled.

Virtual media interviews are the new normal for the PR industry. With our tips, you can disseminate your key message clearly. Visit our website www.midas-pr.com today for more information or get in touch with us by email.