The discipline of understanding what your current and potential clients are saying on social media is known as social listening. A well-rounded social listening approach offers advantages that extend far beyond marketing and social media metrics. Here are our top 3 tips on how to improve and be a good Social Listener:
Choose what to ‘listen’ to
A good social listener knows exactly what to pay attention to. You need to be selective and cut out any noise that might confuse or distract you. Direct mentions of your brand, product names, relevant hashtags and keywords, campaign names, names of important people in the context of your brand/company and topics related to your brand are all key. In addition, seek to have a similar understanding of your competitors and their current ‘social status’.
Personal interaction saves the day, and people certainly appreciate being acknowledged. Statistics show that 48% percent of consumers buy products from responsive brands with an active social media presence. Naturally, social media encourages people to search for others and grow their following. However, social listening is about tailoring caring responses that provide real value to them.
Keep tabs on who and what’s trending
In today’s fast-paced internet world, change is a guaranteed constant when it comes to trends and social media, and the only way you can really optimize your marketing strategy is if you are constantly adapting and updating it. Staying relevant means staying “alive” and you do so by keeping well-informed of what’s trending in your industry. People often post comments, images or videos of their favorite brands and products without the intent to necessarily promote that brand. Utilizing that content is an extremely effective and organic way to promote your profile or brand, and adds credibility, as well as being essentially free.
Remember, social listening is all about understanding what your audience cares about, and it’s the simplest way to get to know ‘your people’. This organic market research may result in a variety of advantages, such as product or service enhancements, operational efficiency, improved staff engagement, and, eventually, greater sales and revenue for your brand. At Midas PR, our Social Listening experts are always ready to provide guidance and assist with the latest trends and tools available in the market. Visit our website at www.midas-pr.com today for more information or get in touch with us by email.