Managing your social media presence can be time-consuming and even become overwhelming if you are present on multiple platforms and want to do well on all of them. Here are some great social media management tools that will help you get the most out of the work you put into your accounts by linking them, helping with CRM and providing detailed analytics.
Hootsuite
Hootsuite allows you to manage 25 of the largest social media channels including Facebook, Instagram, Twitter, LinkedIn and Google+. It helps you share posts across all platforms, lets you track influencers and trending keywords and lets you assign tasks to people that are helping with your social media work. Another great thing about Hootsuite is that it offers an extensive training library with tutorials and insights shared by the expert team to help you get the very most out of this versatile tool.
Hubspot
Hubspot is a great tool if you are using multiple channels and are looking to understand how your target audience interacts with your content. Apart from just letting you post to multiple social media platforms, Hubspot also offers comprehensive reporting on when your followers engage with your content, where your most active fans are from, etc. This will help you further optimize the way you use social media and let you get the most out of your efforts.
Sendible
Sendible enables you to create, plan and publish content across a multitude of social media channels and even your blog. It makes it easy to create a detailed content calendar and helps you stay on track with your social media outreach. It also gives you in depth information about the best time to post for maximum engagement and gives frequently updated suggestions for optimum posting time. That way you can make sure your photos, articles and Tweets are always at the top of your followers’ feeds.
IFTTT
If you are a fan of automation, this is your tool. This highly customizable social media management system works based on “if this then that”. This means that you can set up triggers that will lead to a certain action. For example, you can create a trigger that automatically creates a tweet every time you publish a blog post. That way you don’t risk forgetting to tell your audience about it and you virtually guarantee yourself traffic.
Buffer
Buffer is another hugely popular tool as it lets you access many social media platforms, plan content and automate certain work. The great thing about buffer is that it picks the best time for you to publish your posts so all you need to do is pick a date and this tool will find the best time for you. Its detailed tracking system also shows you which content gets the most traction and how well it is doing with your followers. That way you have the chance to further optimize your content and make sure you keep your followers happy and interested.
SproutSocial
This tool is great if you really want to connect with your target audience. Apart from helping you plan, create and publish social media posts, it also makes it very easy to engage with followers on all platforms. This will make it extremely simple for you to get the most done on social media in terms of networking and ensure you never miss a message or reply late.
zeroFox
This one is less a management tool than a security application. It helps keep all your accounts safe by detecting any immediate or potential threats, settings that might endanger your accounts or other problems. A reason why it is very popular with accounts that have many followers, is that it helps find impersonators who steal your content, something that happens surprisingly often. If you feel you need help keeping your accounts safe, this could be the way to go.
A word of caution about social media management systems: ensure the social media management tool you use is compatible with your platforms. Instagram, for example, will penalize your account if you use tools it has not approved. Do some careful research to find the one that best fits you and watch the great results roll in.