Email marketing is a strategic way to reach large amounts of customers in a short amount of time. It can be useful for both large and small businesses. Companies often forget about email marketing. However, the value of email marketing has been proven and it still remains one of the most effective ways to reach a target market. Let’s have a look at why it is important for businesses:

Economical and Cost-Effective

Email marketing is one of the most cost-effective digital marketing strategies that companies can adopt to engage with their target audiences. Traditional marketing tactics like TV or print are costly and difficult to initiate (thanks, COVID), but there are minimal costs involved with email marketing. All you require is a copywriter and a graphic designer, and you can produce an email in one day and reach wide audiences.

Personal and Customizable

Email marketing allows customers to tailor campaigns and create targeted content. It can be as small as simply including a contact’s name in the email. Alternatively, companies can create fully individualized content based on audience segmentation to send the right emails to customers.

Feedbacks and surveys

Customer feedback is one of the most valuable assets. Not many mention why they are unhappy with a brand. But with email marketing, it is possible. For example, brands can send customer satisfaction surveys to obtain feedback through email campaigns.


Email marketing campaigns are measurable. Email marketing software allows tracking who opened the email, clicked links, and how many people unsubscribed from the list. With these statistics, brands can get a clear picture of how the campaign performs, make necessary adjustments in real-time and improve effectiveness.

Email marketing is a quick and powerful way to connect with people. Midas PR can tailor your brand’s actions so that every communication activity is relevant and effective. Visit our website at today for more information or get in touch with us by email