Public relations is crucial to the success of every business, irrespective of size. However, unlike big firms, small businesses don’t have the luxury to set aside a large budget for PR activities. Below are some PR tips that will help your small business:

Find the right PR partner
If you don’t have an in-house PR person, find a partner who will strategize and have good relations with the press. Reach out to agencies and ask for their credentials. Select the one with applicable experience in your industry.

Build a relationship
PR is all about knowing the right person at the right time. Identify, reach out and build a relationship with reporters from your industry. By having constant communication with the reporters, you will turn them into a resource and they will come to when the time is right.

Be proactive
If you are still in the process of establishing your place in the market, respond timely and be proactive. This will ensure your business does not miss any golden opportunities. If a media reaches out to you, respond to them ASAP and if you don’t have the information, acknowledge the email.

Test and Repeat
You have a strategic plan? Great! Before launching it, make sure you have tried and tested it on all channels. Remember, for small businesses digital media is more affordable.

Managing PR activities can be overwhelming, especially as a small business owner. Our team treats all businesses as their own, making sure their plans get all the attention they need. Visit our website today for more information or get in touch with us by email.