Does your company host events on a regular basis? Then using innovative approaches to social media such as hashtag printing is great to ensure you get the exposure you want. Below you will find some information about the latest social media trend for conventions, conferences and any other type of event.
Hashtag printing – the new rage for events of any kind
Having a social media page to promote your event is practical and useful, but no longer considered innovative. However, there is another way to use social media in a fun, new way to create memorable experiences for your guests and maximize your exposure.
One such possibility is using a service like Indstaroid. They will send a team to your event to set up a special printer that both produces photos on instant film and uploads them to Instagram in real time. This is great for two reasons. Firstly, guests can have a good time getting their snapshots taken and will enjoy receiving the photos as a souvenir to take home. Secondly, by sharing these photos on Instagram you can reach a large audience very quickly by tagging the guests on the photos and adding special event tags too. That way you reach not only your followers but also your attendees’ followers, which gives you excellent exposure.
An example from Midas’ experience
At the Ericsson Technology Showcase event, Midas PR Group worked with Instaroid to promote the event and the results were even better than expected. Over the three-day event, 75% of guests had their photos taken, a total of 715 photos were posted on Instagram and obtained over 21,000 views and 125,000 impressions in this short time.
More than just a photo
In a time where everything is going digital, it has become rare to receive an actual printed photo. By going along with the social media trend and adding the bonus of a real printed photo, people get three things. First, they can share their photos on social media and show off the cool event they went to, second, they have the fun experience of taking and receiving their photos together with others, and third, they get a souvenir they can take home and stick on their fridge or a pin board. Since today experiences are getting more and more important to people, these old-school instant photos paired with modern social media is a great way to engage them.
Ideal for a younger crowd
As much as older generations have embraced social media such as Facebook and YouTube, Instagram is still more popular among millennials. This makes services like Instaroid and other hashtag printing supplier a great partner for events that have a young target market. They value experiences more than other audiences and will be more likely to appreciate your events if they are rich in memorable moments. Try it at your next event and you will see how around at least three quarters of your visitors will be crowding around the photo station to get their snapshot.
Easy to set up and use
Using a printer to link to social media, uploading and tagging all these photos in real time and ensuring that everybody gets their prints might seem like a challenge. However, today’s instant printers are very easy to set up and use. They connect to Wi-Fi or run on 3G or 4G LTE and connect directly to social media. Some printers come with a user interface where photos can be viewed as thumbnails and be selected to enlarge and reprint if more than one person wants a copy. They are also highly efficient, so you will not find yourself scrambling for a new ink cartridge halfway through the event. In general however, you will not have to worry about any of these things, because services like Instaroid send a team to manage the photo station for you. That means the only thing left for you to do is check the report you get at the end of the day to see how many posts have been published and how many people you’ve reached.
If you would like to benefit from these social media techniques but need advice on how to implement them for your event, please get in touch with us today at info@localhost or check out our website, www.midas-pr.comto see how we can assist you.