The time when social media channels were only used to keep in touch with friends and family are long gone. Today, more businesses than ever are using social media to stay in touch with customers and partners, find out the latest news in their industry and connect to others in their field. Twitter is one such outlet, and if you are not using it already, here are five excellent reasons you should start right now.

The Numbers Speak for Themselves

There are over 300 million registered Twitter users around the world, 100 of which are active on a daily basis. In Thailand alone, Twitter has over nine million users and is the fastest growing social network in the country, having experienced a 70% growth from 2016 to 2017. With these impressive numbers, it is easy to see why you should join the ranks of Twitter users. The audience you can reach around the world is staggering, and Twitter puts it right at your fingertips.

It’s Quick and Easy

Twitter is an online news and social networking service where people use so-called “tweets” to interact and share content. These messages are limited to 140 characters. This makes them quick to read, but what’s even better for you, quick to write and share. Does writing a 1,000-word blog post seem like a daunting task you don’t have time for? You will not face this issue with Twitter. In less than two minutes you can write and share a tweet every day, making it easy for you to post regularly and build your following rapidly.

Shape Your Image

Twitter is a great tool to shape your own or your company’s image and broadcast it exactly the way you want. Doing this the right way will catch the attention of people or organizations that are in the same industry or have similar interests. Showing them that you are on the same wavelength will help you build your network on Twitter and reach an ever-growing audience. Projecting a certain image can also make you attractive to potential partners and customers because what they have seen of you resonates with them and are building your credibility and trustworthiness.

Stay Up-to-Date and Connect

Getting people’s attention on Twitter is great, but there’s so much more you can do. Since people from literally every industry are using the platform, you will find relevant, recent information about your line of work and always be in the know about current events, innovations and novelties. This will come in handy when you craft your own tweets, as it will give you a chance to share things that are of interest to others. That way you can position yourself as a well-informed industry thought leader and build awareness of you, your brand and your company. Having the reputation of someone who shares newsworthy things will make it more interesting for others to reach out to you and follow you, which will help build your network and potentially form new partnerships or acquire new customers.

It’s a Great Place to Provide Customer Service

If you want to provide awesome customer service, Twitter is your go-to tool. Since Twitter makes it very easy for people to reach out to you, it’s not a surprise that people will come to you with questions and requests on this platform. By responding quickly and to the point, you can help your followers solve issues they might be having with your product, provide information they need and overall show your clients that they are important to you. This will keep boosting your image and keep you at the front of people’s minds the next time they are looking for someone in your field.

If you feel like you want to get out there on Twitter or another social media account but could do with some expert assistance, get in touch with us or visit our website to see what we can do for you. Our team of seasoned social media pros will be glad to get you started and grow your following to get the word out about your business and its mission and attract relevant, interested followers.