Podcasts have already turned from obscure to the mainstream, from an innovative communication tool to something very few can afford to ignore. They have become one of the quickest and easiest ways for companies to get more exposure. Not too long ago, only traditional media (broadcast or print) were capable of bringing a story to the public. To get their messages across, companies had to get through media gatekeepers who were managing limited media space and deciding what was and what was not newsworthy. And the job of the PR professional was to get the client in the media. But this is no longer the case — if the story is really good, you can tell it without any intermediaries. Podcasts allow you to get more exposure with better targeting, closely rivaling broadcast media. So, why not exploit this opportunity?
The moment is right: The podcast industry is growing fast offering much better cut-through-the-clutter than other media. There is about 1 podcast for every 50 YouTube channels or 500 blogs, which still makes it much easier to stand out. The number of podcasts is increasing and the moment is right to jump on that train.
The process is simple: Podcasting is also much easier than shooting and editing a good-quality video. There’s so much more that goes into shooting great videos because poor production can distract from otherwise good content. Podcasts naturally focus more on good content rather than on editing, animated videos, and setting up shots.
The audience is there: You no longer need to explain what a podcast is. People are already familiar with them and they like it. Podcasts are much easier to consume than text-based media and video. To read something, you need to sit still and focus attentively. Watching videos takes less concentration, but you still need to be still. In contrast, podcasts can be easily consumed while multitasking. Thanks to smartphones, people can listen to podcasts anywhere and everywhere.
Podcasting is fun and provides you with a platform to have your own show. If done well, it can become an extended branch of you. Midas PR can help you prepare for a podcast. Visit our website www.midas-pr.com today for more information or get in touch with us by email.