The pandemic has changed how individuals consume media. Internet usage has increased around the world and digital touchpoints became even more significant to attract and retain customers and clients during this time of unpredictability. Below are some content marketing trends that will help businesses in 2021:
Thanks to platforms like TikTok, short videos are becoming popular. They can tap into people’s mind on a more emotional level than any piece of written text ever could. In fact, they help with SEO rankings. Because of the high demand for videos, search engines like Google have started favouring videos which means that if your website is providing relevant high quality videos then the search engine will recognize them. Remember, SEO increases website traffic which leads to more revenue and ROI.
Featured snippets are selected search results featured on top of Google’s organic results below the ads in a box. It provides the user with almost complete answers to their questions in a snapshot. This type of content is very beneficial. However, it takes a lot of strategic planning. It could include how-to lists, summary paragraphs, and even an information table that Google could pull and show in the featured snippet. Ranking at the very top of a results page can bring more traffic and validates the site’s domain authority.
Popular music platforms such as Apple Music and Spotify are featuring Podcasts of all types on their homepages. Podcasts offer a great opportunity for collaboration, whether interviews with industry thought leaders or expertise from people within the company.
Exclusive email marketing
A recent report published by LinkedIn revealed that the platform makes up more than 50% of all social traffic to B2B websites & blogs. It is also responsible for 80% of all B2B leads coming from social media through its email distribution channel. This is why it is important to make exclusive email marketing part of content strategy. Personalized emails that show research time devoted to the brand, company and person have shown to increase activity rate by 6x.
Content marketing is growing at a rapid pace. With lockdowns still taking place around the globe, companies need to up their game to reach their target audience. Our experts can help you leverage these trends and grow your business. Visit our website at www.midas-pr.com today for more information or get in touch with us by email