In today’s digital era, the domain of the media environment has been in constant shift, and this has necessitated the requirement for the advertising and marketing sector to change as well. Investing in digital advertising seems to be a must, but not all smaller businesses have the resources to be able to drive this strongly. A credible brand identity is a trusted brand identity, and so the question is, what helps you build that (and do it more affordably)?

The answer is effective, well-planned content marketing. Our team has put together three top tips to help you in practicing effective content marketing for your brand:

Quality over Quantity

The goal of content marketing, in the large part, is to establish trust. Unfortunately, if you damage that trust, you may never be able to regain it. Thus it is highly advisable to focus on emphasizing content quality above quantity. Choose a publication schedule that allows you to continuously release high-quality materials. You may have to start slowly and gradually increase frequency, but it will be a worthwhile approach in the long run.

Keyword Research

One of the primary goals of a content marketing strategy is to increase brand recognition. Tracking your website traffic might help you determine reach. The greatest forms of content marketing make use of optimised SEO practices, which eliminates the need for advertisement spending (in some cases). Before creating your editorial agenda, you must complete some keyword research. Take the time to research keywords that are relevant to your target audience, and research your competition. Search engines are becoming increasingly adept at scraping various material formats to discover keywords, including video.

Content Repurposing – A must try!

Although content marketing tactics are less expensive than traditional paid advertisements and promotions, they still necessitate time (and therefore cost) to develop. You can repurpose your content to get the most out of your content marketing strategy. Repurposing content allows you to maximize your ROI while also allowing you to optimize the types of content for each distribution channel. You may maintain webinars and blog articles on your website while distributing the same content on social media through video or infographics.

In today’s digital world, most of your audience is online looking for content, and specifically, they’re looking for answers to questions. With an effective strategy, this audience – your potential customers – could be finding your content, products, and services to help them solve their issues. If done correctly, content marketing can do a world of good for your business, and that is why at Midas we have a number of content marketing experts ready to help your brand succeed. Visit or get in touch via email.