Many businesses and organization host regular events to get the word out about their work or the cause they support. These events are often quite time-intensive and require financial investments that can be hard to handle for some organizations. This is where sponsorship comes in. Many larger companies are more than happy to support events financially or in other ways, but it’s important to know how to ask them. Keep reading to learn some key points you should prepare before approaching potential sponsors.
Know all your event’s details
When approaching potential sponsors, you need to know when and where your event will be taking place. This sounds quite straightforward but it can be challenging to book venues as some of them might ask for a deposit. Nevertheless, you must be able to give people information about where and where the event will take place and also how long it will last. This will show that you can be taken seriously and actually have a plan, not just a vague idea.
Give lead time
Events take time to organize so you should start early in order to avoid last minute stress and complications. It’s the same for potential sponsors. They are busy and have many other things on their plate. That makes it important for you to contact them well in advance and give them time to review your request. This is another way to show you are serious and professional. Last minute requests will make you look unorganized and desperate, making it very unlikely that your request will be approved.
Prepare a marketing plan
This is another way to show people you are serious about your event and have thought things through. Your marketing plan should include as much information as possible to paint a detailed picture of what your event will be like and how and where it will be promoted, how many people are expected to attend and where the event will be featured in the media. This will portray you as professional and show potential sponsors that you are on top of things.
Show what’s in it for them
Companies get a lot of sponsorship requests and they can’t and don’t want to say yes to all of them. This is why you need to show them exactly what advantages they will have if they sponsor your event. Will you attract a large number of people from their target audience? Will supporting you improve their image in the eyes of their clients? Is there going to be media coverage that will benefit them? If you can show them some convincing advantages of sponsoring you, it’s a lot more likely they will say yes.
Write a letter requesting sponsorship
Now that you have put all your details together, it’s time to write a letter requesting sponsorship. This is where you can introduce yourself and your business or organization, say why you think this particular company should be your sponsor and what they can gain from it. Write this letter in business letter format and make sure it’s free of grammar and spelling mistakes.
To make sure your sponsorship proposal is effective, it can help to partner with specialists who have experience with approaching companies and managing events. The team at Midas has successfully organized many events and secured sponsorship for them as well. If you want to know how we could assist you, just get in touch with us at info@localhost or check out our website www.midas-pr.com.