Nowadays, we are all using social media to help us organize and promote events. The broad range of reach that is available via social media is fascinating. Really, event planners are understanding more and more about the capability and value in social media as an event planning tool. They are only bound by their imaginations when it comes to it.

Integrating Location
Geolocation platforms truly go hand-in-hand with event planning. This not only allows you to know who showed up to your event, but makes social media a part of the event itself. According to Emily Gannett, a digital strategist and co-found of IRL Productions and KlickableTV, integrated Foursquare into some of the events she has planned. For instance, Gannett created a special venue on Foursquare especially for the event and then offered tips to the attendees such as “don’t miss the photo booth” or recommending a particular drink offered.

Being Creative
The goal of social media for event planning is to get attendees involved in conversation before, after and during the event. It’s this kind of innovative approach that allows social media to be apart of the entire process. There are so many ways to use creativity to inspire a creative social media event campaign. For example, you can take advantage of some web personalities and ask them to be apart of the conversation somehow. It’s just another way to get people excited about the event and engage people.

Leveraging Twitter
Twitter is used by many as a way to read the news and keep up with friends. Event planners use Twitter for so much more. Event planners have a network on Twitter that becomes a true resource when finding the perfect location, DJ, venue, etc. When you have an extensive Twitter network, you can find someone to help you with anything. For example, if an event planner is organizing an event to take place in San Francisco, they can use their Twitter network to find out who the best photographers are in the area. Another use of this social media platform is to organize. You can use Twitter to keep track of the people attending particular events. Twitter is a great untapped resource. As soon as people become more educated on how to leverage it, they will truly see the real value in it.