Today, Midas-PR arranged a media briefing for Tetra Pak with top 10 media in Thailand at the Waldorf Astoria Bangkok. At the briefing, Tetra Pak revealedĀ  the findings from a global research study in partnership with Ipsos on the two most pressing consumer demands: the environment and health and also developed a segmentation model based on the consumer preferences, attitudes and behaviours revealed in the study.