Speaking at an event is an important element of publicity, both for you and your company. But  some people find public speaking challenging — or even frightening. As a public relations firm, we regularly help our clients to prepare for speaking in public. Speaking in front of people not only paves your path to become a thought leader, but it also helps you to get free media coverage. Whether you are about to launch a new product or deliver an address, public speaking can be frightening. From advising to look over the audience’s heads to choosing the wardrobe, our bag of tricks is never empty. If you are preparing to speak at an event, below are some tips that will make your presentation smooth as silk: 

  • Purpose: This is where it all begins. Before you come up with the content, it is necessary to know the purpose of the event and your talk. Will you be speaking to educate the audience or talk about a complicated issue? Will you be sharing your experience? Once you have figured out the purpose of the event, it will be easier for you to develop your talking points and set the tone.
  • Audience: Getting to know who will be attending your presentation is essential. Understanding them will allow you to know their concerns and level of expertise in the matter which will evidently help you to arrange your speech. A quick way to do this is by practicing in front of people with a similar profile to check their reaction. 
  • Research the topic: You now know the purpose. Now it’s time to start researching. If you are educating your audience make sure that you are aware of what is going on in the industry and what they are likely to know already. If you address an issue, then be prepared with all the key data and as much information as possible. Researching the topic will also allow you to familiarise yourself with the terms and will also prepare you for answering questions from the media and the audience after the speech. 
  • Practice, Practice and Practice: Practice makes perfect and is true in every sense. Before your big day it is important to practice as much as you can. Rehearse your text and stick to it! Recording and timing yourself will help you determine if you need to speak faster or slower. Practicing will also help you to connect better with the subject and give you an extra dose of confidence while addressing your audience. Another way to practice is by joining Toastmasters, which is a non-profit educational organization that teaches public speaking and leadership skills worldwide.
  • Expert Advice: Always remember that you are not the only one going through the anxiety of speaking in front of a large audience. Find other people who are going through the same situation and understand how they deal with it. Sharing your fears and experience will help you build your confidence. 

Speaking at an event can lift your profile tremendously. We can help you or your organization prepare for your big event. Visit our website www.midas-pr.com today for more information or get in touch with us by email.