On September 30, 2019, Vivo officially launched the next installment to its upper mid range V series – V17 Pro – in Thailand. The launch was joined by two members of the famous K-Pop boyband GOT7 – Bambam and Mark – as the main product ambassadors and event presenters.
As Vivo’s retained PR agency, Midas PR was tasked with generating buzz among the media and spearheading all communications with the media for the event.
Leveraging the presence of the two famous K-Pop stars, Midas PR reached out to our various media contacts in the lifestyle and entertainment sectors in addition to a curated list of IT and business media.
Having superstars attend the event also meant going the extra mile to manage media at the event to ensure a professional environment throughout the event. It included implementing a strict protocol from media registration to coordinating the media interview with our own PR executive.