Enterprise Singapore is the government agency championing enterprise development founded in 2018.
Midas PR was hired by Enterprise Singapore to organize Singatrail, an event which brought a taste of Singapore to Bangkok for the first time ever through a series of pop-ups of some of Singapore’s most beloved food and lifestyle brands.
This event had two main goals:
- To test SG brands in the Thai market for future market expansion or partnership opportunities;
- To promote SG brands in the Thai market with consumers and business.Thus, the main target of Singatrail were the local Thai people.