Project Description

As the retained PR agency for Cigna, it is Midas PR’s objectives to position Cigna as a leader in the health & wellbeing Industry by building a stronger relationship with all key targeted media that will lead to meaningful features in online and offline media.

The agency is tasked with reinforcing the Cigna thought leadership in health and wellbeing and to take it to the next level via the launch of Cigna’s 360 Well-Being Survey and See Stress Differently campaigns among others.