Project Description

Bata’s new CEO, Alexis Nasard, went on his first international business trip to Thailand in September 2016, as the company is currently working on expanding its presence in the Thai market. Bata wanted to organize a press conference to promote its new approach and promotions in Thailand and get exposure to large local and regional media channels.

Midas was in charge of all PR an d communications tasks, including press releases, media invitations, finding a venue and hiring the M.C. for the event, and organizing both TV and one-on-one interviews with members of the media.