The outbreak of the novel coronavirus has thrown businesses and lives into disarray. The full impact of these events is yet to become more apparent, but it is already clear that the range of businesses affected is vast. This has forced many companies to evaluate how they should move forward — should they continue marketing as normal? Should they communicate the measures they are taking as a brand? Should they postpone the a new product release and so many more questions. Remember, communication is more important now than ever before. Let us tell you why you should keep communicating during the time of COVID-19.
To show that we stand united
It is important to communicate right now because as a brand you want to stand united. If you communicate regularly, it will demonstrate to your stakeholders and customers that you are on the same page with them. Remember, to deliver a message that talks about unity, reinforce a message of “we”—“we will get through together,” or “we are facing this as a team”.
To show sympathy and understanding
During times of uncertainty, the public mindset can change, and people can become very focused on their needs. This is the time to show them that you care and you are listening to them. You may not be able to change things but you certainly can express understanding of their difficulties as well as compassion for their struggles. Just letting your stakeholders know that you understand can go a long way toward the trustworthiness of your message.
To be seen as a thought leader
When times get tough, everyone needs a leader, someone to look up to when they are in a challenging situation. Change your brand’s direction according to the current situation. This is the moment to show that you are committed to finding solutions and leveraging new approaches for a better tomorrow.
To be seen as a logical business
Your business needs to operate logically. Let people know where you are going, what you are doing and why you are doing it. Don’t act in a particular way just because everyone else is doing it. If you have nothing to say then don’t say anything at all. This also means if your product/services are not going to benefit the public during this time, don’t try to sell it.
In the end, it is all about having a transparent communication with your stakeholders and your community. As a business, you will be asked to take the leadership role. Remember that the most significant harm to brand reputation comes when people think you are not concerned about the situation at all. Our team can help you communicate the right message at the right time for your stakeholders. Visit our website www.midas-pr.comtoday for more information or get in touch with us by email.