Midas PR, the multi-award winning communications agency, has launched a specialist team to help clients manage the communications and reputational challenges related to the coronavirus.

The team was set up after Midas PR and its crisis management team started receiving  enquiries from new and existing clients seeking advice on how to manage internal and external communications as a result of the coronavirus outbreak. The team, which consists of crisis communication specialists, media specialists and communication strategists, will focus on helping organisations develop preparedness plans and crisis communications plans to address the risks associated with the impact of the virus.

“From a communications perspective, we can see that the situation is evolving and brands are looking for the best communications advice and guidance to assure their stakeholders are safe and the right measures are in place to guarantee business continuity,” said Karin Lohitnavy, Master Connector and the founder of Midas PR.