For most people PR is all about building mutually beneficial relationships between organizations and the public. However, PR also includes internal communication, which involves all communication networks within the organization, i.e. between the various levels of the hierarchy, departments, branches, or individuals. From announcing a new policy to keeping everyone informed, internal PR is an essential part of any organization’s communication policy. Read below to find out why you should start thinking about your internal PR strategy today: 

  • Keeping everyone INFORMED: Keeping everyone in the company informed is one of the most important reasons for having internal PR in place. Employees don’t appreciate being kept in the dark, they want to know what is happening around them. Timely and relevant information makes people feel secure and promotes transparency. Having good internal PR will help you disseminate information about upcoming events, policy changes, management changes, etc. 
  • Building organizational CULTURE: Having a solid internal PR strategy in place will also help you to build your company’s corporate culture. Culture is important, because it defines your company’s internal and external identity and creates shared values. Another great thing about building a strong corporate culture is that it increases employees’ identification, strengthens loyalty and in the long run will help turn your employees into advocates. 
  • Bringing stability during CRISIS: When a crisis hits, misunderstanding can happen. Your employees will demand to know what exactly went down and where they stand. It is necessary to respond to their concerns and queries within the first 10 hours of a crisis. So this is the moment when you need to be on top of all internal PR channels — your business is at stake. It is better if employees get all the bad news from you rather than from the media. Tough times require an internal environment which promotes openness and helps you deal with the crisis as a family. 
  • Keeping everyone ENGAGED: Creating a two-way dialogue should be one of the goals of implementing internal PR. Lack of upward communication and employee feedback can be a dangerous sign of organisational silence. Internal communication today is much more than sending mass emails — it needs to be interactive. 
  • Creating a channel for FEEDBACK: Having an internal PR strategy does not end with just disseminating information. It also means receiving feedback from your employees, encouraging everyone to be more open about what bothers them and what makes them happy. One way to achieve this is by making people sure that all kinds of feedback, no matter how negative, will be welcome. It will make your employees feel that their opinion matters which will motivate them to engage.

Developing a strong internal PR strategy is crucial for a successful organization. Visit our website today for more information or get in touch with us by email.