While storytelling has been an integral part of Brand Marketing, techniques have changed over time. Podcasts are taking over. Podcasts are digital audio files usually consisting of correspondences covering a variety of topics. Listeners can browse topics, and easily download the file onto any digital device. In addition to academics and public figures, organizations like Starbucks, eBay and Microsoft use podcasts to communicate with their target audience. Statista reports that by 2021, there will be more than 100 million podcast listeners in the United States alone. 

Let’s have a look at why it is important to have a podcast channel for your business in today’s time. 

  1. Podcasting fits: Podcasts allow for multi-tasking. The modern generation appears to have a love-hate relationship with videos, as they require the audience to focus on both audio and visual elements. Podcasts allow us to actively listen while actively doing something else. For example: you can work out and listen to a podcast at the same time or listening to a blog post and driving on your way to work. Podcasts allow us to consume the content without disturbing our daily routine.

  2. Connect with Influencers: Podcasts are about so much more than connecting with your target audience. In fact, we can use this platform to connect with influencers as well. Working with influencers on a podcast works well for both parties. As a brand you provide a stage to the influencer while the influencers expand their presence by reaching your target audience. 
  3. Opportunity for media training: Having podcasts regularly allows your team to get comfortable with the microphone. They also get a sense of familiarity with the company’s key message and audience. In times of crisis, you can count on regular podcasters from your team to stand up in front of the media.  
  4. Less Competition: The Podcast landscape is still growing. If we look at the numbers, podcasts are still lagging behind in comparison to other media  platforms. Especially, since Instagram has decided to hide likes, brands need to be creative with how they want to reach their audience. 

Podcasting is fun and provides you with a platform to have your own show. If done well, it can become an extended branch of you. Midas PR can help you prepare for a podcast. Visit our website www.midas-pr.com today for more information or get in touch with us by email.