Launched as a social networking site for the business community, LinkedIn is one of the most popular social networks. Over the years it has emerged into a go-to place for users where they can share ideas and collect information on companies, potential employees and connections. However, it is still seen as a platform to look and post for jobs. If you still believe that LinkedIn is only limited to aforementioned things, read our blog further to know how it can be used as a powerful PR instrument for yourself:
- Personalise: Nobody wants to connect with a robot or a business. If you do own a business, make a note of keeping your personal LinkedIn separate from the business page. It is very important to have a personal footprint on LinkedIn because your connections want to know your views on the current trends and events, not your businesses’. Make a habit of personalising everything on LinkedIn! Even the requests for connections.
- Connect-Connect and Connect: See LinkedIn as a drowning man that catches the straw! It is very important to build your network. The bigger your network, the bigger resources you have. Moreover, anyone from your network could provide you with a life changing opportunity. Add LinkedIn everywhere, on your email signature, business cards and even on other social media platforms.
- Be a proud Freelancer: People are often afraid to put their freelance work on LinkedIn. However, if you do some work as a freelancer, make a note of it on your LinkedIn profile. You never know one of your LinkedIn connections could be looking for a website designer or a photographer.
- Recommendations: It is true that recommendations bring credibility. But, recommendations from people who have never worked with you can bring more harm! Remember, if you own a business, it is very important that your clients and partners recommend your skills and your business for the products/services you provide. Clients and partners are more likely to trust these recommendations as they speak of skills and work ethic, which is also a great way to build credibility.
- Be active: This motto is not just for your life. It is good for your professional image as well. Actively posting on LinkedIn can make you look competent and help you to stay on top with the current events in your industry. The key point to remember here is to make sure that the content you post on LinkedIn is interesting and useful to your connections. Afterall, it is not our personal social media like Facebook and Instagram.
- The honesty formula: Most individuals are focused on creating a larger-than-life persona on social media – however, on LinkedIn, honesty is the best policy. Thus, while you are out there letting your professional connections know about your abilities and skills, it is essential to portray yourself clearly and honestly. A clear, truthful representation of yourself goes a long way when it comes to forming fruitful professional connections and even procuring new clients for your business.
Once its on social media, then there is no going back! Whether you are an artist or a business owner, Midas PR can help you provide the right content for your business and personal social media platform. Visit our website www.midas-pr.com today for more information or get in touch with us by email.