We are here to tell you that awards are not only for Hollywood and the music industry — businesses should not ignore the power of awards too. Awards should not be seen as an extra hassle — on the opposite, they provide multiple opportunities to develop the company’s communications and to promote key messages. Bonus point, they also produce newsworthy content. Being nominated for an award or winning it can increase business’s credibility. Besides, a win is a great thing to have in the PR toolkit. Let’s have a look at why entering awards is good for business.
- Being Recognised: Winning an award or just being shortlisted will place you as an expert in your industry. Awards also bring credibility, which attracts clients and customers. Remember, if you win an award it will solidify your company’s reputation.
- Free Publicity: Submitting for an award doesn’t guarantee you win it, but even a simple mention can bring a lot of free publicity through the organizers. To promote the event, the organizers will put your company’s name and logo on their website and social media channels. You can leverage these mentions by adding the nomination or win to your own website and social media channels. These small steps are a great way to show potential customers and employees that your business is the industry leader.
- Networking Opportunities: Business awards bring plenty of opportunities to network and find new contacts. Remember, that awards are often judged by the successful members of the industry, so it is a chance to expand your high-profile network. Besides, you will confer with other participants — from event sponsors and industry peers to the attendees.
- Benchmarking: When entering an award, you’ll want to evaluate your business from the inside-out with a fresh perspective. This will ensure that you’re showcasing your company’s best assets: diversity, client relations, technological advances, human resources or strategies. Looking at your strengths also gives you a chance to analyse areas where your organisation can improve.
Entering industry awards can create new opportunities for your business, as well as getting your company a third-party endorsement. An experienced PR agency like Midas-PR can help you identify and get the most out of the awards that are available in your industry. Visit our website www.midas-pr.com today for more information or get in touch with us by email.