When it comes to communicating, the world is full of choices. Whether it is print media, email marketing, direct marketing, or social media platforms, such as Facebook, Instagram, and Twitter, we are provided with an endless supply of platforms. The most important question is what to say, how to say and where to say! Over the years, we have seen that reaching audience only via one single channel is losing its touch, whereas a 360-degree communications strategy seems to be the most effective way to reach the consumers. This integrated approach ensures that all forms of communications are carefully linked together with all the promotional tools working together in harmony. While there isn’t a single specific strategy that will work for all campaigns, businesses can take the measures mentioned below to maximize their efforts:
- Research: Integrated communications strategy is about communicating what your brand wants to communicate using various channels. However, one thing to keep in mind is research, is very important. It does not matter what message you are sending to your consumers. If it is not true, you will lose your credibility. Moreover, if you are releasing some facts or communicating about serious issues it is very important to get your information right after all you don’t want an investigative journalist tailing you.
- Consistency: The sum is greater than the parts – provided they speak consistently with one voice all the time, every time. It is important to be consistent both visually and textually. The content should be clear, recognisable and adaptable. When it comes to the message, remember the three C’s: clear, compelling and consistent regardless of the channel.
- Channels: Integrated Communications Strategy is about using multiple tools together to convey your message to the right audience. One thing to keep in mind is not everyone can be reached via the same Reaching some of your target audience will be easy while reaching others may require using different tools such as PR, advertising, key opinion leaders, etc.,
- Tone of voice: One of the very important elements of integrated communications is ‘how’ to communicate. Having the same tone of voice will help you establish a personal brand. But consistency in tone does not mean using the same words for all the segments — coordination can do more than simple repetition. If you need to reach different consumer groups, it makes sense to adjust your tone match different expectations but also making sure that messages do not contradict each other.
While nobody has yet been able to crack the perfect components aka platforms for a successful integrated marketing campaign, Midas PR can help you create a sound 360° communications strategy that will boost your brand recognition and conversion rate. Visit our website www.midas-pr.com today for more information or get in touch with us by email.