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How KFC turned their worst nightmare into a positive PR!

A well-prepared strategy can get an organization back on its feet during a crisis. The 2018 KFC chicken crisis is one of the best examples of how an organization can face its worst nightmare and yet come out of it much brighter! Background of crisis In February 2018, KFC’s biggest nightmare turned into a reality. [...]

By | April 5th, 2019|blog|0 Comments

Top things to learn from the recent Boeing crisis

This is not the first time that Boeing has found itself in the middle of a crisis. It takes minutes for an issue to turn into a crisis if not handled properly. That is exactly what happened with the Boeing 737 Max crisis. Two crashes in less than six months have certainly taken a toll [...]

By | April 5th, 2019|blog|0 Comments

How are tags used across different social media platforms?

Tagging is a powerful tool for any social media strategy. Hashtags (#) are for joining or starting a conversation on a specific topic, while tags (@) directly notify persons, groups, or companies that you wish to communicate with. However, each social media platform has its own purpose, so you should develop nuanced strategies when dealing [...]

By | November 28th, 2018|blog|Comments Off on How are tags used across different social media platforms?

Understanding Tags and Hashtags for Your Social Media Strategy

Even the most staid brands now have adopted a social media strategy to promote and strengthen their messaging. Twitter, Instagram, Facebook – these platforms and those like it are ways for companies to directly target their audience, bypassing traditional forms of media and communications. An integral part of any social media campaign is the smart [...]

By | November 28th, 2018|blog|Comments Off on Understanding Tags and Hashtags for Your Social Media Strategy

Does your brand communicate locally and internationally?

Your brand represents your company. Beyond your underlying product or service, your brand gives your company a distinctive character. Your message, your philosophy, your ideals. So, you would think that it stands to reason that your brand should transcend borders and cultures as you participate in a global economy. It should, but that depends on [...]

By | November 13th, 2018|blog|Comments Off on Does your brand communicate locally and internationally?

Cultural faux pas creating brand nightmares

It can be a good giggle reading through a list of missteps made by international brands in local markets. But, after the laughs subside, you should remember that even the most established of international brands blunder occasionally, so you should be vigilant when you create a brand communications strategy. Direct translations may miss the mark [...]

By | November 13th, 2018|blog|Comments Off on Cultural faux pas creating brand nightmares

Desk Research: How it Works and Why It’s Your Key to Success

Desk research is probably one of the most powerful tools businesspeople have at their disposal. Yet it often doesn’t get enough credit, or it gets overlooked completely. If you’re still wondering how you could benefit from it and what the elaborate process is behind a well-executed research campaign, then you’re in the right place. A [...]

By | October 30th, 2018|blog|Comments Off on Desk Research: How it Works and Why It’s Your Key to Success

BNI Open Business Day 2018

YOU'RE INVITED TO OUR OPEN BUSINESS DAY  It's our great pleasure to invite you to the upcoming Open Business Day, organized by the members of our networking group - BNI-inspire.com, on Friday, September 28, 2018, from 7:00 a.m. to 10:00 a.m. We're a group of 30 Thai & Expat business owners and entrepreneurs, who've been meeting, for [...]

By | September 24th, 2018|blog|Comments Off on BNI Open Business Day 2018

Desk Research – How It Could Be the Answer to Your Most Pressing Questions

Your advertising campaign was expensive but failed to meet your expectations - consumers still do not buy your products. Why not? You wanted to raise people’s awareness of an issue and urged them to change their habits, but it did not quite happen. How come? You launched a fundraising campaign but did not get enough [...]

By | September 24th, 2018|blog|Comments Off on Desk Research – How It Could Be the Answer to Your Most Pressing Questions

3 Signs You Need to Invest in PR and How to Get Started

Running a business costs money. Since we all want to be as profitable as possible, of course, we try to reduce this cost at every chance we get. After all, why waste the cash it took us hard work, time and effort to make? To be totally honest though, there is smart saving that can [...]

By | July 19th, 2018|blog|Comments Off on 3 Signs You Need to Invest in PR and How to Get Started