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Why PROI Worldwide is a better alternative to launch a coordinated campaign

PROI partners are the leading independent PR firms in their markets including England, Japan, Hong Kong, France, Germany, India, the US, Brazil, Russia and Spain. The partners share a commitment to delivering results for clients who meet frequently to exchange best practices and execute client programs to their fullest potential. Each agency maintains the highest [...]

By | January 22nd, 2020|blog|Comments Off on Why PROI Worldwide is a better alternative to launch a coordinated campaign

How to choose the right PR agency

Raising your business’ presence from national to international holds a host of opportunities. It also comes with a lot of responsibility. Brands looking to expand overseas need to realize solid, professional communication strategies are paramount to success. There are several options available: they can either work with an international global agency or run the campaign [...]

By | January 22nd, 2020|blog|Comments Off on How to choose the right PR agency

How to prove the value of PR

It’s PR’s million-dollar question: “How can we measure the value of PR?” We understand that in comparison to other business communication strategies, the Return on Investment (ROI) on Public Relations activities can be more ambiguous. We are here to show that your brands’ PR investments are indeed worthwhile. Because of the growing influence and marketplace [...]

By | January 9th, 2020|blog|Comments Off on How to prove the value of PR

Tips on measuring PR value

Calculating AVE, reach and circulation to prove PR’s value was last decade. The digital media landscape is rapidly emerging and providing PR agencies with plenty of metrics to justify the importance of PR and measure its value. Let’s have a look at how to measure the effectiveness and impact of PR: Quality over quantity: We [...]

By | January 9th, 2020|blog|0 Comments

Tips on selecting the right influencers

An influencer is someone who is considered a thought leader in the industry. Regardless of which sector your organisation is in, or which demographic you want to target, a key opinion leader can help your business soar. We understand that brand-crafted content is useful and helps build trust with customers, but sometimes the most influential [...]

By | December 17th, 2019|blog|Comments Off on Tips on selecting the right influencers

Why Brands Should Work With Influencers

Influencer marketing helps brands reach and connect with their audiences on a personal level. Influencer content is often perceived by consumers as more human, engaging and trustworthy. By collaborating with online opinion leaders on different platforms brands try to give a human touch to their marketing messages. What are the general benefits of working with [...]

By | December 16th, 2019|blog|Comments Off on Why Brands Should Work With Influencers

How to manage crisis on social media

Social media make companies more vulnerable when a crisis hits. This is why these situations need to be addressed promptly and effectively. The question is what to do once you have identified a social media crisis? Do you stay quiet? Do you respond? When and what do you say? First of all, do not panic. [...]

By | December 3rd, 2019|blog|Comments Off on How to manage crisis on social media

How to spot a crisis on social media

Everyone knows that a social media crisis can damage a brand’s, company’s, or individual’s reputation. And to minimize the  potential harm immediate actions must be taken the moment the crisis strikes. But how can you know it is a social media crisis when you see one?  Is it when customers start unfollowing your account on [...]

By | December 3rd, 2019|blog|Comments Off on How to spot a crisis on social media

Why entering awards is good for business

We are here to tell you that awards are not only for Hollywood and the music industry --  businesses should not ignore the power of awards too. Awards should not be seen as an extra hassle -- on the opposite, they provide multiple opportunities to develop the company’s communications and to promote key messages. Bonus [...]

By | November 19th, 2019|blog|Comments Off on Why entering awards is good for business

Tips on winning industry awards

Having an industry award next to your organization’s name can bring good publicity. But not only you get visibility and recognition in the media, awards also build your reputation and provide you with legitimacy and authority. Accolades bring third-party endorsement which can lead your business to potential new clients and customers. We are sharing some [...]

By | November 19th, 2019|blog|Comments Off on Tips on winning industry awards