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How to manage crisis on social media

Social media make companies more vulnerable when a crisis hits. This is why these situations need to be addressed promptly and effectively. The question is what to do once you have identified a social media crisis? Do you stay quiet? Do you respond? When and what do you say? First of all, do not panic. [...]

By | December 3rd, 2019|blog|Comments Off on How to manage crisis on social media

How to spot a crisis on social media

Everyone knows that a social media crisis can damage a brand’s, company’s, or individual’s reputation. And to minimize the  potential harm immediate actions must be taken the moment the crisis strikes. But how can you know it is a social media crisis when you see one?  Is it when customers start unfollowing your account on [...]

By | December 3rd, 2019|blog|Comments Off on How to spot a crisis on social media

Why entering awards is good for business

We are here to tell you that awards are not only for Hollywood and the music industry --  businesses should not ignore the power of awards too. Awards should not be seen as an extra hassle -- on the opposite, they provide multiple opportunities to develop the company’s communications and to promote key messages. Bonus [...]

By | November 19th, 2019|blog|Comments Off on Why entering awards is good for business

Tips on winning industry awards

Having an industry award next to your organization’s name can bring good publicity. But not only you get visibility and recognition in the media, awards also build your reputation and provide you with legitimacy and authority. Accolades bring third-party endorsement which can lead your business to potential new clients and customers. We are sharing some [...]

By | November 19th, 2019|blog|Comments Off on Tips on winning industry awards

How to invite media to the events

Organizing an event is exciting, but time-consuming. Whether they’re busy securing the right vendors or finalising the guest list, businesses often forget about the role of  public relations (PR) in event planning. The right PR brings vital media coverage. Ensuring exposure in the right outlet is a great way to let the public know what [...]

By | October 25th, 2019|blog|Comments Off on How to invite media to the events

Turn Your Commitments into Public Relations Opportunities

Events are a great opportunity to present your company, client, products or services to your target audience. Events come with plenty of implications for a company’s public relations. As a PR agency, we can tell you that events are vital for any business, as they bring PR opportunities. Attending events that others host gives an [...]

By | October 25th, 2019|blog|Comments Off on Turn Your Commitments into Public Relations Opportunities

PR tips for startups

With tight budgets it can be difficult for startups to get media coverage. Financial constraints often limit startups to hiring few people for few departments: primarily production and business development. Entrepreneurs sometimes forget that PR is one of the most effective ways to tell their story. It is a powerhouse to generate buzz about the [...]

By | October 8th, 2019|blog|Comments Off on PR tips for startups

PR challenges startups face

Most startups face challenges like securing funding, finding the best talent or growing a customer base: most of these can actually be solved by PR. A thorough PR plan translates to a strong foundation when building a business. For example, if a potential investor wants more information about your company, then you would need both [...]

By | October 8th, 2019|blog|Comments Off on PR challenges startups face

Interview Pitfalls to Steer Clear of

Interviews can make or break your image. With no list of approved topics, the person giving an interview will surely be bombarded with questions about competitors, market numbers, other controversial issues. This can be overwhelming. Panic can cause a person to act, and speak impulsively; this is not always the best thing for your company. [...]

By | September 18th, 2019|blog|Comments Off on Interview Pitfalls to Steer Clear of

Tips and Tricks for Top Tier Interviews

Interviews are an opportunity to communicate your business’s key messages and simultaneously up your personal brand. You’re in charge. Showcase your strengths, and distract from your non --existent weaknesses.  With apt preparation from the right team, your interview can very well place you in the best light, increasing your brand awareness and customer loyalty! One [...]

By | September 18th, 2019|blog|Comments Off on Tips and Tricks for Top Tier Interviews