blog

Why did Instagram decide to hide likes?

Instagram has gained a lot of popularity. As of January 2019, the photo and video sharing reported over 500 million actively shared daily Instagram Stories on the platform. In June 2018, there were nearly 1 billion monthly active users on the platform, making it much bigger than many other social media platforms including Twitter (who [...]

By | August 13th, 2019|blog|0 Comments

What does hiding likes mean for brands

As a public relations agency, the first thing we look for when selecting influencers for a client is the number of likes their posts get. We see “likes” as a key metric for tracking the performance of a post. After all, we always check how many likes our competitors get! With Instagram currently testing the [...]

By | August 13th, 2019|blog|0 Comments

National Intern Day

Hi! My name is Chinns. And, I am currently interning at Midas PR. When I was a little kid, I had dreamt about what it would be like to be an intern. Duties of interns in movies that I grew up watching were always getting coffee, running errands and re-organizing shelves. These stereotypes were engraved [...]

By | July 26th, 2019|blog|Comments Off on National Intern Day

Leveraging Internal PR

For most people PR is all about building mutually beneficial relationships between organizations and the public. However, PR also includes internal communication, which involves all communication networks within the organization, i.e. between the various levels of the hierarchy, departments, branches, or individuals. From announcing a new policy to keeping everyone informed, internal PR is an [...]

By | July 23rd, 2019|blog|Comments Off on Leveraging Internal PR

How to develop internal PR channels within your organization

The complexity of internal communication systems and information flow increases with the growth in the size of organizations. As soon as the organization expands, so does the communication system. More specialised written communication is needed, and to be communicated in different ways to different groups. If done right, internal communication will turn employees into teams [...]

By | July 22nd, 2019|blog|Comments Off on How to develop internal PR channels within your organization

How to excel at a speaking event

People are often scared of public speaking because they know they will be judged not only on the content, but also the delivery. Above all, they will judge the speaker. All the hard-work will go down the drain if you are not able to communicate your ideas and thoughts in a clear and entertaining way. [...]

By | July 5th, 2019|blog|Comments Off on How to excel at a speaking event

How to prepare for a public speaking event

Speaking at an event is an important element of publicity, both for you and your company. But  some people find public speaking challenging — or even frightening. As a public relations firm, we regularly help our clients to prepare for speaking in public. Speaking in front of people not only paves your path to become [...]

By | July 5th, 2019|blog|Comments Off on How to prepare for a public speaking event

Celebrating PRIDE everyday of the year!

At Midas PR, we aim to make sure that PRIDE is a vital part of us. We strongly believe in diversity and are proud of the fact that we have created a place where everyone, regardless of gender, orientation, or ethnicity can reach their potential.  When we laid the foundations of Midas PR, our purpose [...]

By | June 25th, 2019|blog|Comments Off on Celebrating PRIDE everyday of the year!

How to make a brand community flourish

We have our community up and running. So, what is the next step? Managing it! One important thing to note here is that members of the community are not limited to loyal customers. They are your brand’s fans and potential ambassadors. They are infinitely more valuable to your brand than just loyal and satisfied customers. [...]

By | June 17th, 2019|blog|Comments Off on How to make a brand community flourish

How to build a brand community

Gone are the days when social media marketing was only limited to blogs and sales promotions on Facebook. Today it is all about brand communities — communities which are built by customers and for customers.  It is a world of its own and also something that your brand needs to have to connect with on [...]

By | June 17th, 2019|blog|Comments Off on How to build a brand community