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How to make a brand community flourish

We have our community up and running. So, what is the next step? Managing it! One important thing to note here is that members of the community are not limited to loyal customers. They are your brand’s fans and potential ambassadors. They are infinitely more valuable to your brand than just loyal and satisfied customers. [...]

By | June 17th, 2019|blog|Comments Off on How to make a brand community flourish

How to build a brand community

Gone are the days when social media marketing was only limited to blogs and sales promotions on Facebook. Today it is all about brand communities — communities which are built by customers and for customers.  It is a world of its own and also something that your brand needs to have to connect with on [...]

By | June 17th, 2019|blog|0 Comments

How to create a successful integrated communications strategy

When it comes to communicating, the world is full of choices. Whether it is print media, email marketing, direct marketing, or social media platforms, such as Facebook, Instagram, and Twitter, we are provided with an endless supply of platforms. The most important question is what to say, how to say and where to say! Over [...]

By | June 3rd, 2019|blog|0 Comments

Why integrated communications is necessary for success in Thailand

Integrated Communications approach helps businesses to communicate the same message across various channels in a timely manner. The word ‘integrated’ in Integrated Communications defines itself. A combination of different instruments and tools to make the best use of various available channels. By integrating various communication platforms (both online and offline), and coordinating payed and earned [...]

By | June 3rd, 2019|blog|0 Comments

Best Practices for LinkedIn as an Organization

As we already know, LinkedIn allows individuals to flourish in the professional sphere. However, businesses and organizations have a lot to gain from this platform as well - sadly, many of them end up underutilizing it by posting merely about basic company information. Businesses and organizations can pick the best talent from LinkedIn, while also [...]

By | May 8th, 2019|blog|Comments Off on Best Practices for LinkedIn as an Organization

How to make the most of LinkedIn for yourself

Launched as a social networking site for the business community, LinkedIn is one of the most popular social networks. Over the years it has emerged into a go-to place for users where they can share ideas and collect information on companies, potential employees and connections. However, it is still seen as a platform to look [...]

By | May 8th, 2019|blog|Comments Off on How to make the most of LinkedIn for yourself

How KFC turned their worst nightmare into a positive PR!

A well-prepared strategy can get an organization back on its feet during a crisis. The 2018 KFC chicken crisis is one of the best examples of how an organization can face its worst nightmare and yet come out of it much brighter! Background of crisis In February 2018, KFC’s biggest nightmare turned into a reality. [...]

By | April 5th, 2019|blog|Comments Off on How KFC turned their worst nightmare into a positive PR!

Top things to learn from the recent Boeing crisis

This is not the first time that Boeing has found itself in the middle of a crisis. It takes minutes for an issue to turn into a crisis if not handled properly. That is exactly what happened with the Boeing 737 Max crisis. Two crashes in less than six months have certainly taken a toll [...]

By | April 5th, 2019|blog|Comments Off on Top things to learn from the recent Boeing crisis

How are tags used across different social media platforms?

Tagging is a powerful tool for any social media strategy. Hashtags (#) are for joining or starting a conversation on a specific topic, while tags (@) directly notify persons, groups, or companies that you wish to communicate with. However, each social media platform has its own purpose, so you should develop nuanced strategies when dealing [...]

By | November 28th, 2018|blog|Comments Off on How are tags used across different social media platforms?

Understanding Tags and Hashtags for Your Social Media Strategy

Even the most staid brands now have adopted a social media strategy to promote and strengthen their messaging. Twitter, Instagram, Facebook – these platforms and those like it are ways for companies to directly target their audience, bypassing traditional forms of media and communications. An integral part of any social media campaign is the smart [...]

By | November 28th, 2018|blog|Comments Off on Understanding Tags and Hashtags for Your Social Media Strategy