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PR tips for startups

With tight budgets it can be difficult for startups to get media coverage. Financial constraints often limit startups to hiring few people for few departments: primarily production and business development. Entrepreneurs sometimes forget that PR is one of the most effective ways to tell their story. It is a powerhouse to generate buzz about the [...]

By | October 8th, 2019|blog|0 Comments

PR challenges startups face

Most startups face challenges like securing funding, finding the best talent or growing a customer base: most of these can actually be solved by PR. A thorough PR plan translates to a strong foundation when building a business. For example, if a potential investor wants more information about your company, then you would need both [...]

By | October 8th, 2019|blog|0 Comments

Interview Pitfalls to Steer Clear of

Interviews can make or break your image. With no list of approved topics, the person giving an interview will surely be bombarded with questions about competitors, market numbers, other controversial issues. This can be overwhelming. Panic can cause a person to act, and speak impulsively; this is not always the best thing for your company. [...]

By | September 18th, 2019|blog|Comments Off on Interview Pitfalls to Steer Clear of

Tips and Tricks for Top Tier Interviews

Interviews are an opportunity to communicate your business’s key messages and simultaneously up your personal brand. You’re in charge. Showcase your strengths, and distract from your non --existent weaknesses.  With apt preparation from the right team, your interview can very well place you in the best light, increasing your brand awareness and customer loyalty! One [...]

By | September 18th, 2019|blog|Comments Off on Tips and Tricks for Top Tier Interviews

Why is it important to have a Podcast channel?

While storytelling has been an integral part of Brand Marketing, techniques have changed over time. Podcasts are taking over. Podcasts are digital audio files usually consisting of correspondences covering a variety of topics. Listeners can browse topics, and easily download the file onto any digital device. In addition to academics and public figures, organizations like [...]

By | September 3rd, 2019|blog|Comments Off on Why is it important to have a Podcast channel?

How to make a good Podcast?

The overall goal of having a podcast is to attract more listeners and speak like a professional. We then want to convert our active listeners to engaged listeners. Engaged listeners are loyal. They tune in because they value your opinion and want to hear your thoughts on various industry trends and topics. Below we have [...]

By | September 3rd, 2019|blog|Comments Off on How to make a good Podcast?

Why did Instagram decide to hide likes?

Instagram has gained a lot of popularity. As of January 2019, the photo and video sharing reported over 500 million actively shared daily Instagram Stories on the platform. In June 2018, there were nearly 1 billion monthly active users on the platform, making it much bigger than many other social media platforms including Twitter (who [...]

By | August 13th, 2019|blog|Comments Off on Why did Instagram decide to hide likes?

What does hiding likes mean for brands

As a public relations agency, the first thing we look for when selecting influencers for a client is the number of likes their posts get. We see “likes” as a key metric for tracking the performance of a post. After all, we always check how many likes our competitors get! With Instagram currently testing the [...]

By | August 13th, 2019|blog|Comments Off on What does hiding likes mean for brands

National Intern Day

Hi! My name is Chinns. And, I am currently interning at Midas PR. When I was a little kid, I had dreamt about what it would be like to be an intern. Duties of interns in movies that I grew up watching were always getting coffee, running errands and re-organizing shelves. These stereotypes were engraved [...]

By | July 26th, 2019|blog|Comments Off on National Intern Day

Leveraging Internal PR

For most people PR is all about building mutually beneficial relationships between organizations and the public. However, PR also includes internal communication, which involves all communication networks within the organization, i.e. between the various levels of the hierarchy, departments, branches, or individuals. From announcing a new policy to keeping everyone informed, internal PR is an [...]

By | July 23rd, 2019|blog|Comments Off on Leveraging Internal PR