Gone are the days when social media marketing was only limited to blogs and sales promotions on Facebook. Today it is all about brand communities — communities which are built by customers and for customers. It is a world of its own and also something that your brand needs to have to connect with on a personal level. If you are thinking of where to start to build a community for your brand, here are some suggestions:
- Decide on the type of community: Before building any kind of community you need to ask what kind do you want. There are many options available. A community can be tied to a worthy cause or a common interest. Brands need to find a common link between the product and services they offer and their customers.
- No selling: Building a community is not about building another place where you can post about sales promotions. It is about giving them a platform where they can share their views and interact with other individuals who share the same passion. The prime objective of building a community is getting to know what makes people happy. It is about gaining insights, not a place where you ask for their email, phone numbers etc.,
- Creativity: The job does not end here. Once the community is on the go, brands need to come with creative ideas to keep it going. Bare in mind that your customers want more than just observing or posting ads. Broadcasting will lead you nowhere! Brand fans want you to initiate the conversation. They want to know behind the scenes. It would be great and exciting to share some insider information with the community. It will make your community members feel special, that their opinion is valued and the brand is listening to them.
- Hashtag: Don’t forget that we are living in the world of hashtags. If you don’t have a hashtag for your community or your brand you miss out on what your customers are posting and talking about. One way to make sure everyone knows your hashtag is to use it yourself. It will encourage your followers to use the hashtag when they post about your brand. Using hashtags will give you the ability to track conversations and mobilize your community.
- Interaction: The essence of your community is the members — your fans. It is necessary for members to interact with each other rather than just interacting with the brand. To initiate this, building peer-to-peer communication will help. Posting engaging posts and motivating users to share their experience is crucial for this.
Managing communities is not an easy task. Bring an online community under one roof takes a lot of work. Midas PR can help you manage your brand community with content and event management. Visit our website www.midas-pr.com today for more information or get in touch with us by email.