MIDAS BLOG

2201, 2020

How to choose the right PR agency

By | January 22nd, 2020|Categories: blog|Comments Off on How to choose the right PR agency

Raising your business’ presence from national to international holds a host of opportunities. It also comes with a lot of responsibility. Brands looking to expand overseas need to realize solid, professional communication strategies are paramount [...]

901, 2020

How to prove the value of PR

By | January 9th, 2020|Categories: blog|Comments Off on How to prove the value of PR

It’s PR’s million-dollar question: “How can we measure the value of PR?” We understand that in comparison to other business communication strategies, the Return on Investment (ROI) on Public Relations activities can be more ambiguous. [...]

901, 2020

Tips on measuring PR value

By | January 9th, 2020|Categories: blog|Comments Off on Tips on measuring PR value

Calculating AVE, reach and circulation to prove PR’s value was last decade. The digital media landscape is rapidly emerging and providing PR agencies with plenty of metrics to justify the importance of PR and measure [...]

1712, 2019

Tips on selecting the right influencers

By | December 17th, 2019|Categories: blog|Comments Off on Tips on selecting the right influencers

An influencer is someone who is considered a thought leader in the industry. Regardless of which sector your organisation is in, or which demographic you want to target, a key opinion leader can help your [...]

1612, 2019

Why Brands Should Work With Influencers

By | December 16th, 2019|Categories: blog|Comments Off on Why Brands Should Work With Influencers

Influencer marketing helps brands reach and connect with their audiences on a personal level. Influencer content is often perceived by consumers as more human, engaging and trustworthy. By collaborating with online opinion leaders on different [...]

312, 2019

How to manage crisis on social media

By | December 3rd, 2019|Categories: blog|Comments Off on How to manage crisis on social media

Social media make companies more vulnerable when a crisis hits. This is why these situations need to be addressed promptly and effectively. The question is what to do once you have identified a social media [...]