MEDIA PLANNING :: Make a splash of your brand

Media is our daily bread: Midas can make a splash of your brand in every online and offline medium to give you the coverage you need in order to reach your target audience. We give you wings to fly above the rest and ensure total coverage in Thai and English.

Determining Your Needs

Your company and its current needs determine the type of media you should work with and how to reach out to them. In our media planning process, we analyze your company, its products and services, your target market and which types of media would best suit your current needs. This ensures that we can communicate with them effectively and help them understand the message you want to send out.

Finding the Ideal Platform

There are countless media channels out there: traditional print publications, TV channels, websites, e-zines, blogs… the list goes on. It can be hard to choose which type of media or which combination can be the best for your company from the endless list of available publications. This is where Midas can help you with professional media planning and create a suitable list of media outlets to work with.

Reaching Your Audience

Depending on how many people you want to reach will also determine how we work with the media. Understanding your target audience and their behavior will help us reach the desired number of people and get your message in front of them on channels they are sure to use, trust and recommend to friends and colleagues. This simple approach will make your outreach more effective and bring you long-term results.

Media Requirements and Strategy

Once we have a clear idea of what you want to achieve and who you want to reach, we can create a list of media requirements that will help us design strategies on how to work together with you and the media. Then we can come up with great ideas to engage the media and get you the exposure you desire for your company.

Complete Media Solution

Bringing it all together, Midas will create a complete media solution with an action plan and a list of media outlets we want to reach. This way nothing is left up to chance and our creative ideas will draw attention to you and create the desired buzz around your company in your target market. If you have any particular wishes concerning media you want to be featured in, we are always open to them and will do our best to fulfill them.

To learn more about how we can help you with media planning, please get in touch with us so we can learn more about you.