Monthly Archives: February 2020

//February

Midas PR sets up Coronavirus Communications Team

Midas PR, the multi-award winning communications agency, has launched a specialist team to help clients manage the communications and reputational challenges related to the coronavirus. The team was set up after Midas PR and its crisis management team started receiving  enquiries from new and existing clients seeking advice on how to manage internal and external [...]

By | February 23rd, 2020|news|0 Comments

Tips on improving your corporate reputation

Having a good company reputation is one of the key factors that will determine whether or not customers will buy your product or service.. Companies like BP and United Airlines are still recovering from PR disasters. This is why businesses should always work to improve it’s reputation both online and offline. Here are a few [...]

By | February 20th, 2020|blog|Comments Off on Tips on improving your corporate reputation

Why is having a good corporate reputation important

A brand's corporate reputation is the sum of all the views and beliefs held about the company based on its history and its prospects. Working on building your corporate reputation is important because it can provide various benefits including reduced supplier costs, access to new opportunities and partnerships and greater goodwill with stakeholders. Therefore the [...]

By | February 20th, 2020|blog|Comments Off on Why is having a good corporate reputation important

How PR can help increase sales

At Midas PR, we believe that an effective PR campaign is more than just a press release sent to raise brand awareness. If implemented correctly, a PR strategy can generate positive support from trusted journalists, bloggers, and key influencers, indirectly increase sales by influencing purchasing decisions and building a positive relationship between your organization and [...]

By | February 5th, 2020|blog|0 Comments

How can PR influence purchasing decisions

Advertising and other types of marketing strategies tend to contribute very little to building trust -- consumers are not likely to get attracted to exaggerations and puffery which are the essence of promotion. Over the years, public relations has turned out to be the necessary piece of a comprehensive promotional strategy that is capable of [...]

By | February 5th, 2020|blog|0 Comments