Monthly Archives: January 2020

//January

Take your media relations to the next level!

Midas-PR visited the offices of Bangkok’s leading publications with gifts to celebrate the Spring Festival, and nurture our ongoing relationships. We have a deep respect for journalists, reporters, editors, producers and all members of the press! Ensuring they know this is important to us. Midas-PR also conducts media visits on behalf of our clients - [...]

By | January 23rd, 2020|news|Comments Off on Take your media relations to the next level!

Scott Friedman encourages celebrating towards a happier and healthier workplace

Scott Friedman, internationally sought after professional speaker and author, delivered a motivational speech at Common Ground Thailand on 15 January 2020. Scott shared with us the concept of GPS (Gratitude, Play, and Surprise) that was formulated when he wrote the book “Celebrate, Lessons Learned from the World’s Most Admired Organizations”. As a motivational humorist, Scott inspired and entertained [...]

By | January 22nd, 2020|news|Comments Off on Scott Friedman encourages celebrating towards a happier and healthier workplace

Why PROI Worldwide is a better alternative to launch a coordinated campaign

PROI partners are the leading independent PR firms in their markets including England, Japan, Hong Kong, France, Germany, India, the US, Brazil, Russia and Spain. The partners share a commitment to delivering results for clients who meet frequently to exchange best practices and execute client programs to their fullest potential. Each agency maintains the highest [...]

By | January 22nd, 2020|blog|Comments Off on Why PROI Worldwide is a better alternative to launch a coordinated campaign

How to choose the right PR agency

Raising your business’ presence from national to international holds a host of opportunities. It also comes with a lot of responsibility. Brands looking to expand overseas need to realize solid, professional communication strategies are paramount to success. There are several options available: they can either work with an international global agency or run the campaign [...]

By | January 22nd, 2020|blog|Comments Off on How to choose the right PR agency

Fourth year at PROI Worldwide!

In January 2017 Midas-PR joined the PROI family - the largest global partnership of independent integrated communications agencies. Public Relations Organizations International (PROI) Partners are ringing in the new decade by celebrating the organization's 50 years anniversary. MIDAS-PR is very proud to exclusively represent PROI Worldwide in Thailand, and provide our clients world-class service with [...]

By | January 18th, 2020|news|Comments Off on Fourth year at PROI Worldwide!

Go for the Gold!

So honored to have received the Bangkok Best Brand’s “Best PR Agency” Award! Midas-PR could not have done this without the support of our partners, clients, and friends. Our Master Connector, Karin Lohitnavy, joined Dr. Bhatia and Dr. Tarita in presenting other Golden Globe Tiger Awards to esteemed recipients. Winners included Charoen Pokphand Foods, Rosewood [...]

By | January 15th, 2020|news|Comments Off on Go for the Gold!

How to prove the value of PR

It’s PR’s million-dollar question: “How can we measure the value of PR?” We understand that in comparison to other business communication strategies, the Return on Investment (ROI) on Public Relations activities can be more ambiguous. We are here to show that your brands’ PR investments are indeed worthwhile. Because of the growing influence and marketplace [...]

By | January 9th, 2020|blog|Comments Off on How to prove the value of PR

Tips on measuring PR value

Calculating AVE, reach and circulation to prove PR’s value was last decade. The digital media landscape is rapidly emerging and providing PR agencies with plenty of metrics to justify the importance of PR and measure its value. Let’s have a look at how to measure the effectiveness and impact of PR: Quality over quantity: We [...]

By | January 9th, 2020|blog|Comments Off on Tips on measuring PR value