Our team organized a Double-Page Spread for Cigna in Forbes Thailand. The publication focused on Cigna’s new product, and Khun Napha Trirattanawongse, Chief Health Officer – Health Business Unit at Cigna. Contact us now to achieve your most ambitious PR goals!
Last week Midas-PR team visited our Thai media friends including Bangkok Post Publishing House, Harper's BAZAAR Thailand, Voice TV and many others to express our gratitude to them. Media is our daily bread: what we love most is making a splash of our clients’ brands in every online and offline medium to give them [...]
Earlier this month, our Government Relations Specialist at Midas-PR, Pim spoke about the “Plastic Panic” at the 2019 NSF Asia-Pacific Technical Conference 2019. Pim’s talk focused on media’s narrative on plastic from the Public Relations perspective. She shared with the audience issues with demonising plastic, as well as suggestions on how we as a society [...]
An influencer is someone who is considered a thought leader in the industry. Regardless of which sector your organisation is in, or which demographic you want to target, a key opinion leader can help your business soar. We understand that brand-crafted content is useful and helps build trust with customers, but sometimes the most influential [...]
Influencer marketing helps brands reach and connect with their audiences on a personal level. Influencer content is often perceived by consumers as more human, engaging and trustworthy. By collaborating with online opinion leaders on different platforms brands try to give a human touch to their marketing messages. What are the general benefits of working with [...]
The Midas PR team recently provided communications services for the “FOO Flavor” launch event at Central Ladprao. FOO Flavor is a new restaurant chain by Zen Corporation Group Public Company Limited. For this event, the team hosted many Thai media including Channel 5, Goumet & Cuisine and Naewna. Midas-PR also arranged an exclusive interview [...]
Social media make companies more vulnerable when a crisis hits. This is why these situations need to be addressed promptly and effectively. The question is what to do once you have identified a social media crisis? Do you stay quiet? Do you respond? When and what do you say? First of all, do not panic. [...]
Everyone knows that a social media crisis can damage a brand’s, company’s, or individual’s reputation. And to minimize the potential harm immediate actions must be taken the moment the crisis strikes. But how can you know it is a social media crisis when you see one? Is it when customers start unfollowing your account on [...]