Monthly Archives: December 2019

//December

Midas PR in Action

Our team organized a Double-Page Spread for Cigna in Forbes Thailand. The publication focused on Cigna’s new product, and Khun Napha Trirattanawongse, Chief Health Officer – Health Business Unit at Cigna. Contact us now to achieve your most ambitious PR goals!⁠

By | December 19th, 2019|news|Comments Off on Midas PR in Action

Media Relations Moment

Last week Midas-PR team visited our Thai media friends including Bangkok Post Publishing House, Harper's BAZAAR Thailand, Voice TV and many others to express our gratitude to them. Media is our daily bread: what we love most is making a splash of our clients’ brands in every online and offline medium to give them [...]

By | December 18th, 2019|news|Comments Off on Media Relations Moment

Midas-PR at NSF APAC Conference 2019

Earlier this month, our Government Relations Specialist at Midas-PR, Pim spoke about the “Plastic Panic” at the  2019 NSF Asia-Pacific Technical Conference 2019. Pim’s talk focused on media’s narrative on plastic from the Public Relations perspective. She shared with the audience issues with demonising plastic, as well as  suggestions on how we as a society [...]

By | December 18th, 2019|news|Comments Off on Midas-PR at NSF APAC Conference 2019

Tips on selecting the right influencers

An influencer is someone who is considered a thought leader in the industry. Regardless of which sector your organisation is in, or which demographic you want to target, a key opinion leader can help your business soar. We understand that brand-crafted content is useful and helps build trust with customers, but sometimes the most influential [...]

By | December 17th, 2019|blog|Comments Off on Tips on selecting the right influencers

Why Brands Should Work With Influencers

Influencer marketing helps brands reach and connect with their audiences on a personal level. Influencer content is often perceived by consumers as more human, engaging and trustworthy. By collaborating with online opinion leaders on different platforms brands try to give a human touch to their marketing messages. What are the general benefits of working with [...]

By | December 16th, 2019|blog|Comments Off on Why Brands Should Work With Influencers

“FOO Flavor” launch event

The Midas PR team recently provided communications services for the “FOO Flavor” launch event at Central Ladprao. FOO Flavor is a new restaurant chain by Zen Corporation Group Public Company Limited. For this event, the team hosted many Thai media including Channel 5, Goumet & Cuisine and Naewna. Midas-PR also arranged an exclusive interview [...]

By | December 10th, 2019|news|Comments Off on “FOO Flavor” launch event

How to manage crisis on social media

Social media make companies more vulnerable when a crisis hits. This is why these situations need to be addressed promptly and effectively. The question is what to do once you have identified a social media crisis? Do you stay quiet? Do you respond? When and what do you say? First of all, do not panic. [...]

By | December 3rd, 2019|blog|Comments Off on How to manage crisis on social media

How to spot a crisis on social media

Everyone knows that a social media crisis can damage a brand’s, company’s, or individual’s reputation. And to minimize the  potential harm immediate actions must be taken the moment the crisis strikes. But how can you know it is a social media crisis when you see one?  Is it when customers start unfollowing your account on [...]

By | December 3rd, 2019|blog|Comments Off on How to spot a crisis on social media