Monthly Archives: August 2019


Why did Instagram decide to hide likes?

Instagram has gained a lot of popularity. As of January 2019, the photo and video sharing reported over 500 million actively shared daily Instagram Stories on the platform. In June 2018, there were nearly 1 billion monthly active users on the platform, making it much bigger than many other social media platforms including Twitter (who [...]

By | August 13th, 2019|blog|0 Comments

What does hiding likes mean for brands

As a public relations agency, the first thing we look for when selecting influencers for a client is the number of likes their posts get. We see “likes” as a key metric for tracking the performance of a post. After all, we always check how many likes our competitors get! With Instagram currently testing the [...]

By | August 13th, 2019|blog|0 Comments