Yearly Archives: 2018

/2018

3 Ways to Build Your Brand’s Credibility with PR

While some people still see PR as ‘just another form of advertising’, it’s really so much more than that. While ads in papers, online and on TV can help get the word out about your company, they do fairly little to build your brand’s credibility in the eyes of the public, the media and most [...]

By | July 5th, 2018|blog|Comments Off on 3 Ways to Build Your Brand’s Credibility with PR

Leveraging Your Online and Offline Content for Maximum ROI

By now, most companies have understood the importance of creating a solid online presence. With the internet and social media gaining ever more traction, businesspeople are starting to wonder whether it’s still worth it to invest in offline content as well. After all, everything seems to be happening online these days. Here are a few [...]

By | June 21st, 2018|blog|Comments Off on Leveraging Your Online and Offline Content for Maximum ROI

Four Reason Why Hiring an Agency for Content Creation Can Be Your Smartest Choice This Year

As companies continue to rely heavily on the internet to reach their target markets, a growing need for eye-catching, engaging content often brings up the question ‘where do we get our content from?’ among entrepreneurs and businesspeople. While creating content yourself is a valid option, simply managing a company’s blog can already be a full-time [...]

By | June 21st, 2018|blog|Comments Off on Four Reason Why Hiring an Agency for Content Creation Can Be Your Smartest Choice This Year

PROI International Appoints Clare Parsons as Global Chair

Recent statistics show that while between 61% and 85% of all PR jobs are held by women, only about 30% of all global PR agencies are led by women. This includes both large international PR firms as well as smaller, independent agencies. With the appointment of Clare Parsons as its first female global chair, Public [...]

By | June 4th, 2018|blog|Comments Off on PROI International Appoints Clare Parsons as Global Chair

Smart Technologies for Even Smarter Travelers – digi.Travel to Reveal the Hottest Trends

Technology is changing today’s world at a faster pace than ever before. All areas of life have been touched, from office work to our morning commute, from entertainment to how we communicate with family, friends and colleagues. Of course, travel is no exception. The advent of the internet, various portable devices which can keep us [...]

By | June 4th, 2018|blog|Comments Off on Smart Technologies for Even Smarter Travelers – digi.Travel to Reveal the Hottest Trends

Why Public Relations Still Values the Human Touch in an Age of Bots and Automation

As a partner of the Public Relations Organization International (PROI), we at Midas take great pride in staying current and embracing all the latest trends, be it in communications, social media or technology, to make our work more efficient and effective. But as our partners discussed at a recent PROI summit in Lisbon, continuing to [...]

By | May 9th, 2018|blog|Comments Off on Why Public Relations Still Values the Human Touch in an Age of Bots and Automation

How New Online Reviews, Content Marketing and Influencer Collaborations Impact the Travel Industry

Since the advent of the internet, the world of marketing and PR has been flipped on its head. With online ads and PR campaigns quickly gaining traction, new techniques became necessary for the travel industry to promote its products, services and destinations. In recent years another new development has shaken up the quickly changing online [...]

By | May 9th, 2018|blog|Comments Off on How New Online Reviews, Content Marketing and Influencer Collaborations Impact the Travel Industry

Three Ways to Boost Employee Morale with Corporate Social Responsibility

Many companies have embraced CSR and made it part of their PR strategy because it helps get exposure and build a good reputation in the market and among the media and potential customers. However, one important effect CSR can have on businesses is only starting to get traction: how good CSR can improve employee morale. [...]

By | April 23rd, 2018|blog|Comments Off on Three Ways to Boost Employee Morale with Corporate Social Responsibility

How a Corporate Social Responsibility Campaign Can Boost Your PR Efforts

Today, corporate social responsibility campaigns seem to be everywhere. Large multinationals as well as local businesses are making an effort to show they care about more than profits and are eager to promote their good deeds to stakeholders and their target audience. What exactly is CSR though? And how is your PR campaign most likely [...]

By | April 23rd, 2018|blog|Comments Off on How a Corporate Social Responsibility Campaign Can Boost Your PR Efforts

Is a Social Media Crisis Simulation Right for You? 4 Questions to Ask Yourself

Social media has helped countless companies expand their reach and increase their client base. But even though it has so many advantages, using social media comes with some risks. Today internet users are more reactive than ever, and a small issue can quickly cast its ripples around the world, putting companies’ reputations and success at [...]

By | March 26th, 2018|blog|Comments Off on Is a Social Media Crisis Simulation Right for You? 4 Questions to Ask Yourself