Monthly Archives: May 2018

Why Public Relations Still Values the Human Touch in an Age of Bots and Automation

As a partner of the Public Relations Organization International (PROI), we at Midas take great pride in staying current and embracing all the latest trends, be it in communications, social media or technology, to make our work more efficient and effective. But as our partners discussed at a recent PROI summit in Lisbon, continuing to [...]

By | May 9th, 2018|blog|Comments Off on Why Public Relations Still Values the Human Touch in an Age of Bots and Automation

How New Online Reviews, Content Marketing and Influencer Collaborations Impact the Travel Industry

Since the advent of the internet, the world of marketing and PR has been flipped on its head. With online ads and PR campaigns quickly gaining traction, new techniques became necessary for the travel industry to promote its products, services and destinations. In recent years another new development has shaken up the quickly changing online [...]

By | May 9th, 2018|blog|Comments Off on How New Online Reviews, Content Marketing and Influencer Collaborations Impact the Travel Industry